If you want to pay a little more and don’t want task of hiring/finding your own writers and editing and posting their submissions yourself, you should know that there are a growing variety of quality licensed syndication companies designed specifically for Internet delivery might be your best solution.

Screaming Media [http://www.screamingmedia.com], iSyndicate, and 7am.com [http://www.7am.com] are all experienced and outstanding content delivery syndication firms who can help you, for a varying fee, incorporate (automatically) their daily content into your site. You have to first decide what you can afford to spend or, in case of repeat traffic, what you can afford to lose if you don’t stand out from crowd.

One word of caution, however: Try to be original. Lots of content providers already carry some of "traditional" services like Reuters, Associated Press, and UPI. If you can, try to find a syndicated content feed offered by a different provider – a news service or a sports feed that is just as good as "the big boys" but different enough to provide your site with a unique feel.

Not all content is alike, even if subject or focus of content is same. For example, there isn’t much difference in way Reuters or AP handle a similar subject; but USAJournal.com [http://www.usajournal.com] or WorldNetDaily.com [http://www.worldnetdaily.com] may have a totally different point of view on same subject.

That is what is means to be unique – just don’t be "same" as everyone else! Give them a reason to come to your site instead of some other site.

In short, if you’ve spent all this time creating traffic for your site, now it’s time to build brand recognition and most of all, loyalty. That kind of loyalty keeps your site numbers high and your advertising/marketing potential high as well.

But if your content is just like content on 100,000 other sites on Internet, you have to, at some point, take on role of one or your site’s visitors and ask yourself: "What makes me want to keep coming back here?"

If you can be honest with yourself, direction you take with your content and delivery of information on your site will become obvious. Just remember always: "Content is king!"

*Localisation companies can also support your business services. It is not enough to simply translate your web site. You must be able to process orders and service your customers in their language.

*If your web site is going to be updated regularly, discuss a maintenance package. Some companies will monitor your English web site for changes, then make corresponding modifications to your international sites.

*Your web server could require special enablements. Ask your web administrator for input. Localisation companies also assist in this area. When selecting a localisation company, look for one that asks a lot of questions. They must thoroughly understand your business needs before they can provide type of service you need. A multicultural development company can also offer suggestions regarding design of your site and how it will work in different cultures. Your company might also be able to suggest ways of modifying site architecture to save you money.

*Ask your localisation company for a weekly report on status of your project.

Fees will vary. Do price comparisons, but remember that price should not be only consideration.