Content is king: Enhancing web site success with original content

Written by Jon E. Dougherty


Continued from page 1

If you want to pay a little more and donít wantrepparttar task of hiring/finding your own writers and editing and posting their submissions yourself, you should know that there are a growing variety of quality licensed syndication companies designed specifically for Internet delivery might be your best solution.

Screaming Media [http://www.screamingmedia.com], iSyndicate, and 7am.com [http://www.7am.com] are all experienced and outstanding content delivery syndication firms who can help you, for a varying fee, incorporate (automatically) their daily content into your site. You have to first decide what you can afford to spend or, inrepparttar 132064 case of repeat traffic, what you can afford to lose if you donít stand out fromrepparttar 132065 crowd.

One word of caution, however: Try to be original. Lots of content providers already carry some ofrepparttar 132066 "traditional" services like Reuters,repparttar 132067 Associated Press, and UPI. If you can, try to find a syndicated content feed offered by a different provider Ė a news service or a sports feed that is just as good as "the big boys" but different enough to provide your site with a unique feel.

Not all content is alike, even ifrepparttar 132068 subject or focus ofrepparttar 132069 content isrepparttar 132070 same. For example, there isnít much difference inrepparttar 132071 way Reuters orrepparttar 132072 AP handle a similar subject; but USAJournal.com [http://www.usajournal.com] or WorldNetDaily.com [http://www.worldnetdaily.com] may have a totally different point of view onrepparttar 132073 same subject.

That is what is means to be unique Ė just donít berepparttar 132074 "same" as everyone else! Give them a reason to come to your site instead of some other site.

In short, if youíve spent all this time creating traffic for your site, now itís time to build brand recognition and most of all, loyalty. That kind of loyalty keeps your site numbers high and your advertising/marketing potential high as well.

But if your content is just likerepparttar 132075 content on 100,000 other sites onrepparttar 132076 Internet, you have to, at some point, take onrepparttar 132077 role of one or your siteís visitors and ask yourself: "What makes me want to keep coming back here?"

If you can be honest with yourself,repparttar 132078 direction you take with your content andrepparttar 132079 delivery of information on your site will become obvious. Just remember always: "Content is king!"

Jon E. Dougherty is the CEO of USA Features Media Co. [http://www.usafeatures.com] and editorial director for USDefense.com [http://www.usdefense.com] and USAJournal.com [http://www.usajournal.com].


Should You Translate Your Web Site to Another Language?

Written by June Campbell


Continued from page 1

*Localisation companies can also support your business services. It is not enough to simply translate your web site. You must be able to processrepparttar orders and service your customers in their language.

*If your web site is going to be updated regularly, discuss a maintenance package. Some companies will monitor your English web site for changes, then make corresponding modifications to your international sites.

*Your web server could require special enablements. Ask your web administrator for input. Localisation companies also assist in this area. When selecting a localisation company, look for one that asks a lot of questions. They must thoroughly understand your business needs before they can providerepparttar 132062 type of service you need. A multicultural development company can also offer suggestions regardingrepparttar 132063 design of your site and how it will work in different cultures. Your company might also be able to suggest ways of modifying site architecture to save you money.

*Ask your localisation company for a weekly report onrepparttar 132064 status of your project.

Fees will vary. Do price comparisons, but remember that price should not berepparttar 132065 only consideration.



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