Continued from page 1
If you want to pay a little more and donít want task of hiring/finding your own writers and editing and posting their submissions yourself, you should know that there are a growing variety of quality licensed syndication companies designed specifically for Internet delivery might be your best solution.
Screaming Media [http://www.screamingmedia.com], iSyndicate, and 7am.com [http://www.7am.com] are all experienced and outstanding content delivery syndication firms who can help you, for a varying fee, incorporate (automatically) their daily content into your site. You have to first decide what you can afford to spend or, in case of repeat traffic, what you can afford to lose if you donít stand out from crowd.
One word of caution, however: Try to be original. Lots of content providers already carry some of "traditional" services like Reuters, Associated Press, and UPI. If you can, try to find a syndicated content feed offered by a different provider Ė a news service or a sports feed that is just as good as "the big boys" but different enough to provide your site with a unique feel.
Not all content is alike, even if subject or focus of content is same. For example, there isnít much difference in way Reuters or AP handle a similar subject; but USAJournal.com [http://www.usajournal.com] or WorldNetDaily.com [http://www.worldnetdaily.com] may have a totally different point of view on same subject.
That is what is means to be unique Ė just donít be "same" as everyone else! Give them a reason to come to your site instead of some other site.
In short, if youíve spent all this time creating traffic for your site, now itís time to build brand recognition and most of all, loyalty. That kind of loyalty keeps your site numbers high and your advertising/marketing potential high as well.
But if your content is just like content on 100,000 other sites on Internet, you have to, at some point, take on role of one or your siteís visitors and ask yourself: "What makes me want to keep coming back here?"
If you can be honest with yourself, direction you take with your content and delivery of information on your site will become obvious. Just remember always: "Content is king!"
Jon E. Dougherty is the CEO of USA Features Media Co. [http://www.usafeatures.com] and editorial director for USDefense.com [http://www.usdefense.com] and USAJournal.com [http://www.usajournal.com].