However, any usual WWW-user doesn’t bother himself with technologies. He really appreciate if he can perform complicated activity or develop a complex solution with use of mouse only. Visualization that Microsoft has introduced has become an issue that average PC user would never reject.

So we have come to a contradiction. An average Internet user that would like to have a website is no longer satisfied with facilities HTML and JavaScript provide. Meanwhile, there are not so many people that would learn at least PHP in order to develop a website. Moreover, they even won’t be satisfied if someone else will make programming but site management would require programming knowledge too. So here we come to ‘visualization’.

Visualization

Another topic most important for business management is "Security". This does not mean, that only security of your customers and employees is kept under this heading, it also includes security of everything in and about your business. It includes to keep copies of important documents in several places other than your office, keeping your computer network save and to provide a secure working environment for your employees or yourself. You know best what is important for your company, so just take a sheet of paper or your favourite spreadsheet program and make a list of everything important to run your business.

After you finished this list, think about what has to be done on each topic to have a secure solution. That's not that difficult to do, if you have a computer network you have to take care that access is made available only to right people, this includes installation of firewalls, virus scanner and so on. Document copies for example could be stored in a safe place at home or preferably in a safe-deposit box at your bank.

Until now, all this has covered internal management of your business. You have not made any sales from all of this. So, most important is last part of business management. It's all about getting customer and customer loyalty. It seems getting a new customer needs tremendous affords these days, but sometimes you hear from businesses where new customers just come in as if there where no other solutions. Well, that is not usual anyway. To get new customers today, you need good products and services and you must be able to communicate what are benefits of them. This has to be done while advertising online and offline. As soon as you have customers you need to keep them staying with your business. This should be not a problem, due to today's techniques.

You may send regular news on products and services and most important you provide quality customer support. Otherwise customers will leave as fast as they have arrived. Getting customers is hardest task in business management. You could read a lot about it, but not getting any customer. The best way is to try what works for your business and then improving procedures. Keep one thing in mind, nothing happens all of a sudden, so take your time and try again and again.

To summarize above, there are 4 basic ingredients needed to manage a business,

- Getting and keeping Customers (requires good products and services) - a Controlling System which gives you a rough picture about business development every week - an organisational Structure and Workflow that suites your needs - and a secure working environment. ------------------ ARTICLE END ------------------