Content Is King

Written by Jason Morris


Continued from page 1

2. Spelling and Grammar – you should always seek to maintain a high level of spelling and grammar. Always assume anyone reading your content is looking for mistakes. Buyers look for reasons not only to buy, but also not to buy. Good spelling and grammar portrays a confident and professional image.

3. Layout – page content needs to be laid out correctly in order to appear more pleasing torepparttar eye. Keep paragraphs short and torepparttar 147344 point. Any keywords and key phrases need to be worked intorepparttar 147345 content naturally and read correctly. Titles and headings should be in bold andrepparttar 147346 first letter of each word should be capitalised. Always use a plain, easy to read font. Fancy fonts may look nice to you, but don’t forget your content is going to be read byrepparttar 147347 masses and needs to have a general appearance, that can be read by everyone. Any important words or references should be highlighted using quotation marks or again bold text.

By usingrepparttar 147348 three basic guidelines outlined above, you will be able to write good, relevant page content, that is straight torepparttar 147349 point, pleasing torepparttar 147350 eye, and professionally written, as well as keyword rich. Never forgetrepparttar 147351 search engine spiders love content, but be careful not to over do it, otherwise you will lose your readers attention, which ultimately means lost sales.



Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. Specialists in the supply and installation of business phone systems and accessories


Create Your Own Ezine Traffic Machine

Written by Jason Morris


Continued from page 1

3. Write 3 - 5 Major Points

The key to making your writing easy is dividing uprepparttar content. Through creating these main points you can also establish a flow torepparttar 147343 article. Using a step by step system will also help you stay organized in your mind.

4. Decide onrepparttar 147344 number of words, probably around 300 - 500 for ezine articles

Most ezines publish shorter articles than you what you see in magazines. The best number to plan for is to create articles that are around 300 - 500 words in length. Although some ezines may ask for a little bit longer articles.

5. Divide uprepparttar 147345 number of words and create each section invdidually

If you have 5 points, each one only gets 100 words. Once you add on a short introduction and a short conclusion, then you are at about 80 words per section. If you have 3 points, then each section will have around 150 words plus an introduction and conclusion. It is easier to get started when you think of it like this. You don't have to write 500 words. You need to write 150 words.

6. Create Your Resource Box

Give your contact info such as your name, email address, and web site. Then, give one or two benefit phrases, headlines you could say, along with web site links. You will receive your absolute best results ifrepparttar 147346 benefit phrases coincide withrepparttar 147347 article you have just written.

7. Edit it

Take a step back after you have written and prepared your article. Sleep on it. Come back to your articlerepparttar 147348 next day and edit it. Re-phrase sections that you can make better. Do a spell check. It is amazing what a short rest will do forrepparttar 147349 creative process.

8. Email it to ezine publishers with a short covering letter.

Find a large section of ezine publishers with their name and contact emails. Send it to them with a short personalized cover paragraph atrepparttar 147350 top. Personalization is a major key since most ezine publishers receive hundreds of these emails every day. You need to make your emails stand out fromrepparttar 147351 crowd.

Jason



Jason Morris is co-author, search engine optimization and marketing consultant of Business Phone Systems Direct. Specialists in the supply and installation of business phone systems and accessories


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