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3. Identify person giving testimonial Ideally, use a full name and title, not something generic like "Happy Customer". Also, you get bonus credibility if you put real contact information so your web site visitor can actually reach person giving testimonial. Usually, visitor won't bother, but they want to know that they could contact that real person and confirm story.
4. Put testimonials throughout your web site It is OK to have one page with all your testimonials, but you can't guarantee that a visitor to your web site will go to that page. Put one or two testimonials on each page throughout your web site.
Herb and Monica Leibacher operate Web Builder Express. Create a professional web site for your business or non-profit organization with Web Builder Express. At www.WebBuilderExpress.com, you can request your free Quick Start Guide that tells you how to create a great web site.