I have considered what constities good copy and integrated what i have learned with modern lifestyle which is much shorter on time than 30 years ago when book i bought was first published.

The modern attentian span is much shorter than it was in past and i integrate this into my articles and writing by making blocks of text a lot smaler than is reccommended in books of yesteryear and it is more or a bite size chunk now.

One of things i do notice is that modern reader and typer no longer needs to have full amount of letters in words and as an example you are now free to use m8 instead of mate which has been used for last few decades.

3. Identify person giving testimonial Ideally, use a full name and title, not something generic like "Happy Customer". Also, you get bonus credibility if you put real contact information so your web site visitor can actually reach person giving testimonial. Usually, visitor won't bother, but they want to know that they could contact that real person and confirm story.

4. Put testimonials throughout your web site It is OK to have one page with all your testimonials, but you can't guarantee that a visitor to your web site will go to that page. Put one or two testimonials on each page throughout your web site.