Content, Content, Content

Written by Justine Curtis, Enable UK

Continued from page 1

There's a lot of information available about how to incorporate keyword phrases into your HTML and Meta tags, and how to establish inbound links to your web site. Both topics are covered in depth in our guide “Start atrepparttar Beginning” (click here for an excerpt: But that's only halfrepparttar 147529 battle.

Search engines do look at your tags, html coding and links, but they also look very closely at your text content. Ifrepparttar 147530 key phrases you have used in your tags and links aren't used in your text copy, your site won't be indexed for those key phrases and your customers won’t find your web site listed underrepparttar 147531 key phrases they are using.

But writing key phrase rich content without compromising readability and flow isn’t easy. Readability is paramount to attracting and retaining visitors and after all, it'srepparttar 147532 visitors that buy your product or service, not search engines.

By following these simple guidelines, you'll be able to overhaulrepparttar 147533 content of your web site and ensure that it's pleasing to bothrepparttar 147534 search engines and your visitors.

1. Divide and categorise. Once you have decided which pages constitute your core pages and which are complementary, further divide your complementary page into categories. For example, divide your products into types (i.e.: digital cameras) then subdivide them into smaller groups (Konica, Fuji, etc). This way, you'll be able to incorporate very specific keyword phrases into your text content, thereby capturing a very targeted market. If you're working on an existing web site, re-title each page with its key point, offering, or benefit using your key phrases. For further information onrepparttar 147535 best way to select targeted key phrases, download our guide “Start atrepparttar 147536 Beginning”. Click here to read an excerpt:

2. Use Key Phrases rather than Keywords There’s far too much competition to waste time trying to optimise for single keywords and they are rarely, if ever, really indicative of what your web site is about. Research has also shown that Internet users are becoming more search-savvy and are searching using more and more specific key phrases. They're learning that by being more specific, they find what they're looking for much faster and don’t have to wade through oceans of irrelevant results to find it.

Although using key phrases rather than single words may mean that you get fewer visitors, these visitors will be looking for exactly what you are offering and are therefore more likely to convert into customers.

3. Pickrepparttar 147537 most relevant Key Phrases Don't try to include every key phrase on every page. Focus on one or two key phrases on each page and make sure that they are relevant torepparttar 147538 product, service or information content that is being offered there. Try to includerepparttar 147539 full key phrase inrepparttar 147540 copy usingrepparttar 147541 words inrepparttar 147542 correct order but don’t over use each phrase and don’t let them detract fromrepparttar 147543 overall readability or flow ofrepparttar 147544 text.

4. Use Key Phrase text in Links If you use your key phrases in text links to relevant pages within your web site, whenrepparttar 147545 search engines look at your site, they'll see thatrepparttar 147546 pages are related. So on product page A, include a text link to product page B. For example, on a page displaying Fuji Digital Cameras, you may add a link atrepparttar 147547 bottom ofrepparttar 147548 page that says, “You may also be interested in Konica Digital Cameras”. If you link this text to a page entitled “Konica Digital Cameras”repparttar 147549 search engines will see this as a “vote” from page A for page B’s content about Konica Digital Cameras.

5. Use Key Phrases In Headings Search engines, as well as customers, rely on headings to scan your web sites information. Headings are given quite a lot of weight by search engines when categorising your web site, so although it sounds obvious, make sure your headings are in text rather than graphic format and try to include your primary key phrases in them. If possible, also break up your content using subheadings through out your page. This will not only improverepparttar 147550 readability ofrepparttar 147551 page, because it will help customers scan your information, but will also provide some secondary key phrase opportunities. Just remember not to overdo it. It's not easy to findrepparttar 147552 balance between content written for search engines and content written for customers, but if you takerepparttar 147553 time to implementrepparttar 147554 steps above, having well written content on your web site will pay huge dividends over time.

Is your web site driving high quality, targeted customers to your business? Our proven Internet Marketing solutions make your web site work harder for you. For a complete range of Internet marketing and advertising resources to improve search engine positions visit Enable UK. Stop losing customers to your competitors and make more money from your web site TODAY.

Basics to Search Engine Optimization

Written by Mirza Mohd Ali Baig

Continued from page 1

a) Title Tag b) Meta Tag c) Develop Content of Site d) Header Tags

3) Links

a) Inbound Links b) Reciprocal Links c) Threeway Links d) Article Submission e) XML Feed

These are used to improverepparttar ranking and popularity of your site.

Now a days google is most searchable Engine 60% ofrepparttar 147452 search traffic you will get from google. andrepparttar 147453 Rest Yahoo 20% andrepparttar 147454 rest 20%.

You should optimize your site as perrepparttar 147455 google's search methodologies.

If you are interested in optimizing your site for Search Engine ranking and popularity, please feel free to or call me at 0091-09391136471.

Thanks and regards, Mirza Mohd Ali Baig WebSite:

Iam Mirza Mohd Ali Baig working for an offshore IT company having more than 3 years of experience.

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