Consumer Styles: Research Review

Written by Darrin Coe


Continued from page 1

Research Implications

Know thy consumer. This research indicates how important it is to develop a psychological profile of your ideal consumer. You need to know what consumer frequents your market and from this you can begin to develop, first intuitively, then through ongoing research, a profile of your target customer’s consumer style.

For instance if you sell your product or service over repparttar internet you can be pretty sure that you are marketing to people who operate out of a limited number of consumer styles such asrepparttar 100632 perfectionistic;repparttar 100633 novelty/fashion; and repparttar 100634 price conscious consumers. These are all information oriented consumers who engage in seeking information before they purchase.

If you are marketing to other businesses then you’re once again probably going to need to market with an orientation to providing sound information coupled with powerful and relevant benefits because you’ll be dealing with perfectionist and price conscious consumers.

Also, realize that with this information you can work to turn people from one style to another. For instance you may be able to convert a price conscious consumer to one who is brand loyal by providing consistent quality for a lower price. You may be able to convertrepparttar 100635 confused-by-overchoice consumer into a brand loyal consumer by providing simple, straight forward information combined with quality that cuts throughrepparttar 100636 information overload.

Conclusions

Study your target market and actively work to know how they think and this will open up new marketing creatives that will better target their particular consumer style. This should prove to increase your bottom line if done thoughtfully and consistently.

Sproles, Elizabeth & Sproles, George (1990). Consumer Decision-Making Styles as a Function of Individual Learning Styles. The Journal of Consumer Affairs. Vol. 24. Issue 1.

***********************************

Darrin F. Coe, MA holds a master’s degree in professional psychology and specializes in consumer thinking. His latest report, “The Internet Consumer Exposed” is packed with eye-opening insights about repparttar 100637 psychology ofrepparttar 100638 internet consumer at http://consumer-thinking.com/exposed1.

***********************************

Darrin F. Coe, MA holds a master's degree in psychology and operates "Consumer Thinking.com


Corporate Identity

Written by Van Freytag


Continued from page 1

We at Divus Design know how important Corporate Identity is and our designs reflect that knowledge. At Divus Design Studio we serve our clients with creative and conceptual designs that work well and look good! We design from scratch every time making your corporate identity, logo, brochures or advertisements one of a kind, and that is important in a competitive market, more so than most would believe. Most ofrepparttar time when buying a product or servicerepparttar 100631 decision is made subconsciously byrepparttar 100632 creative side of our brains. Our eyes pick uprepparttar 100633 easiest shapes and objects to recognize andrepparttar 100634 most aesthetically pleasing images talk to usrepparttar 100635 best. Make your Corporate Identity number one when it comes to strategically marketing your business.

Divus Design is a graphic design business located in South East Sydney Australia offering creative services including logo design, corporate identity, website design, promotional design, brochure design, business stationery, print design & print management and all general graphic design services.

At Divus Design we have few rules and bounderies to our work, however we always structure our creative thinking around these four words: -

- CLEAN - SIMPLE - FRESH - CONCEPTUAL -

Come and visit our website at www.divusdesign.com.au or contact us directly at info@divusdesign.com.au - Mobile 0407 894 561. Regards, Van Freytag.

Education: Cambridge Business College Hurstville (Public Relations Certificate 4). - Lidcombe TAFE (Design Fundamentals). - Enmore Design Centre Sydney (Advanced Diploma Graphic Design). - Ultimo TAFE (IT Website Design_To be completed). Full time industry experience as employee at two different companies. - Owner and Managing Director of Divus Design.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use