Even among professional buyers money is not most important issue. In a survey conducted by Marketing Institute of Ireland in March 2001, professional buyers ranked Price/Value at number three behind Quality and Service.

Does it surprise you that Value is still only ranked number four, even in tighter economic times? Price is amount you pay, Value is what you get for money. But human values of help and friendliness still rule.

And I believe that if research had been carried out among buyers exposed to a tele-sales or “external” selling environment, that results would not vary to any great extent.

Time perhaps, if you feel you work in a price sensitive sector, to re-evaluate how you are delivering on real criteria that your buyers are applying to their purchasing decisions.

And Keep Selling With Integrity.

Maitiu

Mass mailing

Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.

Newspapers

Pay attention to local news, business and announcements sections. Look for people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.

Email publications

Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.

Hairstylist

Most everyone has a barber or hairstylist they use on a regular basis. When ever I’m in chair conversation covers a variety of topics.

Offer them a $1 for every card they pass out or motivate them even more by offering a percentage of sale that result from their referral.

I’ve even picked up business myself while getting my haircut. Keep your ears and eyes open at all times.

Daily Contacts

Every day when you leave house take twenty business cards with you and make it a point to give them away. That’s twenty cards times five work days. If you’re really ambitious, do it on Saturday and Sunday also.

When you’re looking to generate lots of quality sales leads more lines you have in water more fish you’re apt to catch.

These are all effective methods of sales lead generation and should be used regularly.

The title says 11 methods of sales lead generation, however, if you count there are only ten. That’s because I gave best and most effective method its own page and is topic of my new book. If you effectively work this method you will soon find you have more business than you can handle.