Note that tiers two and three make up 60% of all consumers, with tier one making up another 28%. This leaves only 12 % of consumers who are well informed, desire multiple forms of consumer information, and do well in perceiving consumer needs and problems.

With above information one can begin to create a general profile of their ideal customer. For example, here’s how I would apply above hierarchy to marketing my ebook, “Micro Loans: Finance Your Dreams”. First, I would assume that 60 % of my market is going to made of people who have an average level of education, with average income. Many of people in majority market are also retired, but a majority are between ages of 30 and 44. They tend to have a lowered desire for consumer information and also tend not to perceive consumer needs or problems. They also tend to be fairly dissatisfied with their place in life.

I can then ask myself is this market I want to pursue? 28 % of market is completely unmotivated and I don’t want to pursue that market with this product so I’ll choose to target 12% of consumer market that tends toward gathering information, perceiving needs, and comparing solutions. So now I can create a customer profile. My ideal customer will be between ages of 30-44. They will have some college education. They will have an average to above average income but they will probably believe they should have a higher level of income. They will probably be employed and working for someone else. They will have some type of business knowledge based on probably being either a tradesperson, a manager, or a professional.

This customer will probably be open to information concerning wealth creation but information will need to be credible and well presented without gloss of appearing to be marketing or overt advertising. This customer will not believe in get rich quick schemes but will probably be interested in proven methods that can be validated. Finally, when this customer perceives a need or problem they will actively look for a solution.

Now it is my task to position my product as a credible, useful, product that will help my customer create wealth leading to increased life satisfaction.

Take a moment to use above hierarchy in developing your ideal customer profile and see if you can’t create some unique marketing strategies for your product or service.

http://www.planetxmail.com/mle/uht.php?urlID=7&user=2757254014