Continued from page 1
Recent research by The Kelsey Group show that 70% use Internet to make local buying decisions. And nowadays, 36% of search engine queries request local search results. That means person includes a geographic term in their search engine query. For example, a query with: “employee benefit consultant” + Denver only lists small pool of appropriate Denver providers.
Every consultant needs to make sure their information appears in local search queries, http://www.yellowpagesage.com/localsearch.html . The trend toward local search is growing quickly. Businesses can easily be left out—which makes them unfindable by online searchers. Who can afford to miss 70% of their client base? Having your own website isn’t necessary — but still helpful for a variety of reasons.
Potential Clients will Check You Out Online
Surveys reveal that over half of respondents consider search engines a better source of buying information than Yellow Pages, newspapers or magazines. When someone enters your name or company into Google (in quotes), what comes up?
It helps if your name is unusual. If not, follow up with “search within results” for a qualifier term (like your specialty, “employee benefits”) to find your cites.
In just a few moments, searchers get a picture of your professional standing and scope of recognition. They’re likely to be swayed by what they see. Who mentions you, and what are they saying? What kinds of links come to your website? If you’ve been publishing articles, they’ll also show up — enhancing your credibility and incoming links.
In my own case, a Google search for my name showed about 100 cites before I started article promotions. Now that’s well over 3,000. So many cites boosted my website traffic and Page Rank as well.
If you haven’t gone “ego surfing” on Google for mentions of your name, you should. Because public will. Make sure there’s plenty of stuff for them to find that does you proud.
--Dr. Lynella Grant Consultant and Author - Promote yourself, business, website, or book with online articles http://www.promotewitharticles.com Free how-to. Or let me write and submit your articles online for you. No learning curves (719) 395-9450