But as you can see in this example clearly where highest return on investment lies. And that is in products that you actually own. You can purchase resale rights for info products easily, and it involves not much money at all, most products are available for under $50. Or if you have time and patience to search internet. You can find amazing e-books that have free resell rights and information they contain is really valuable. You will find these types of treasures occasionally, and lights will start flashing in your eyes when you do. The information that you have just discovered is of value and that is a real key to success. This is why I, at this point, strongly emphasize importance of this one principle. Only sell products that you feel strongly about and you know that will be of great value to person who may purchase it. That includes products you have bought resale rights for, or a free product, you have discovered with resale rights.

If you sell strong products with real informational value consistently you will always succeed. Your customers will return, quite simply because they know where value of information they seek is greatest. And that is at your website. Always remember to put yourself into your visitors shoes. Ask yourself question? Would you buy products you are selling? Answer this question with a Yes. And you will be really on start too online success.

When you create your e-mail campaign, you have to decide who your target audience should be, and craft your message to that audience. The more focussed your target audience is, higher your chances of getting your message over. Purchasing e-mail lists from on-line sources is not a way to go here. While I’m sure there are some reputable vendors of this information, I certainly haven’t found them.

Our sources are usually taken from information we have gathered from our web-sites. At least that way we know that there is some degree of interest, and we’ll be discussing how you capture that infomation in a later article.

Next - you have to get through junk filters. The first rule is that you send one e-mail to one person. If you have to buy software to enable you to do this, then go ahead, but fastest way to kill a program is by sending one e-mail to multiple recipients. I won’t guarantee success with any campaign - but by breaking this rule - I’ll guarantee failure.

The next obstacle is to attract attention, and here is where your subject line comes in. You probably have a total of 40 characters to get your message across and make someone want to open that e-mail. There are two things that you need to do here - firstly you have to identify your organization and second is to show WIFT (whats in it for them). Short and sweet - once you get person to open e-mail you are more than half way home.

We will continue this later