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I have learned that no matter what we do, we must sell something - our ideas, our capability to produce a product or service, or someone else's ideas, goods and services. Even
heroes of my childhood - teachers and preachers - must sell their customers on
notion that they bring value to
table.
In effect, all of us sell each day of our lives. Those who excel at it deliver on their promise; their products and services bring added value to their users. Those who purchase them tell their friends, who tell their friends, and so on.
For me, it has been a long road to realizing that one has little control over one's destiny and wealth as long as there is dependency on a corporation or some entity (other than oneself) for employment. At
end of
day, we must look to our personal capabilities to support our family and ourselves. Just ask any of
hundreds of thousands who were recently laid off through no fault of their own, or read lessons learned by millionaires.
It has been an equally long road for me to become sufficiently confident to develop some of those creations my brother and I attempted back in Locust Hill. I've known for some time that people who need my expertise, and who will be happy to trade money for its value, will not find out about it through osmosis. I must let them know about it, just as I happily touted
goods and services of my corporation all those years. Expertise, brainpower, or product, no matter how wonderful, must be successfully marketed, or "sold."
As I more closely examine my evolving notion of selling, I realize that it isn't "selling" that makes me such a reluctant participant in an arena that creates wealth faster than any other. (By
way, it is also
fastest way to get ahead in
corporate world). It is my link to a childhood misunderstanding of
wonderful act of providing people with something that actually fulfills a dream, makes lives easier, and provides financial freedom for so many. Each time I receive a thank you for sharing my opportunity, book, time, or words of wisdom, I am so thankful that I've learned to appreciate
marvel of selling.
My reluctance has turned into eagerness and gratefulness as I continue to discover ways to put my own brainpower and skills to good use, on what I consider to be relatively close to my own terms. Each day I seek out new opportunities that I share with my new and lifelong friends. Together, we are embracing
wealth-building wonders made possible to each of us through modern technology.
Copyright 2001 Joyce M. Coleman. All rights reserved, except as noted above.
http://www.locusthillpublishing.com. Joyce Coleman is author of acclaimed book, Soul Stirrings - How looking back gives each of us
freedom to move forward. Subscribe to her newsletter, The Business of Life at http://www.locusthillpublishing.com/newsletter/newsletter_subscribe.html for practical tools that enhance living. Includes self improvement, wealth- building, family issues, recipes.

Joyce Coleman is an acclaimed author, online publisher, speaker, and consultant. She lives in St. Louis, Missouri. Her articles are widely published, and some of her other works can be found at the Mississippi Museum of History and Archives.