Continued from page 1
A further link consolidates this proposal. “Google does search. Google does not do horoscopes, financial advice or chat.” No chat? Well, in effect, no there aren’t chatrooms as such, but having Blogger™ (introduced on May 10th) and Google Groups is dangerously close.
The corporation proudly states that “Google Groups comprises more than 845 million Usenet messages, which is
world's largest collection of messages or
equivalent of more than a terabyte of human conversation.”
When you have a conversation, you chat. End of. Incidentally, they have to rely on Yahoo! for
messages being posted. Surely not a merger in
pipelines I hope. If so, you’ll find me back in
reference section of
library…
Would you go to a search engine to “search” whether you have an email? Well, no. So what is it we hear about
corporation bringing out their own email service? A look at their recent press releases suggests
corporation won’t be happy until they have conquered… what? Well, there’s talk of Gmail not being far off, but would you be overly surprised if you saw
postman brandishing
Google logo on his clothes and mailbag?
And take Froogle (frugal, geddit?) Granted, it is a useful way of searching for products at low prices but where does Froogle stop and eBay begin?
The Google phenomenon is massive. If you want to know about global trends, then Google Zeitgeist is a fantastic yardstick. And with ideas such as this Google Zeitgeist, incredibly useful for sure.
If Google want to expand, that’s fine but then they’re becoming more than just a search engine and they should stop calling themselves one. This diversification would suggest that they are losing touch with their initial mission statement as mentioned above. And it would suggest that pretty soon, I’m going to become more than a little sick of this brand name. Google’s homepage is blank. Or as near as goddammit. Is it going to stay that way?
The irony is definitely there. By diversifying, by trying to attract more and more users, are they going to risk becoming unpopular? Remember just one thing, as they themselves have said. Google’s competition is “just a click away”, and right now my right index finger is beginning to twitch.
© Copyright Holmes Charnley mmiv

Freelance Journalist: more articles available at my webiste - http://www.articles.me.uk. The two most recent pieces have been published in The Guardian (UK broadsheet.) Pieces also accepted by Jack magazine.