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Site Text It’s important not to overdo writing on a page. Consider how much user will read and write site content to capture typically short attention spans of viewers. Be succinct, and most importantly: be clear. Write subheads and set them in bold, slightly larger type. Carefully placed subheads allow casual viewer to scan content of your site.
Write for Search Engines Research your clientele, and your targeted audience, and always develop content that sells your products, services, or organization. If you or your organization are lacking expertise to write good copy, hire a professional writer to do job. Some web specific writing techniques are important. Try to use select keywords on each page that will lead new users to consider your business or services. Write this text directly into your copy. The first 20 words of your web site text should be what you want people to see in search engine results as a summary of your site.
Site Organization To simplify user’s experience, set your site up so that he can get to intended location easily with no more than three clicks. The overall design of your site must be clear and intuitive so user can navigate content easily. If you must use symbols to direct reader, always attach some explanatory text for user, so they know where clicking symbol will take them. These are just a few of basics of effective and clear web design. These tips provide ways to guide user around your site, rather than frustrate them. With site clarity and ease of use, your clients and prospects are educated about your products and services, and have more reason to purchase them.
Edward Robirds is a success-driven artist and interactive media developer based in Cincinnati, Ohio. Since 1996, Edward has been building business relationships with several association and commercial clients around the world. Founder of www.DreamseaArtworks.com, Edward uses his artistic skills, expertise and passion to design and develop web sites, interactive CD-ROMs, and print media for his clients.