Comprehensive Marketing Details Not Found In Beginner Books

Written by Joy Gendusa

Continued from page 1

Not only doesrepparttar full color aspect of postcards attract more attention than all ofrepparttar 145539 envelopes in any given dayís stack of mail, but it will allow you to get your message across while recipients are makingrepparttar 145540 decision of what to read and what to throw away.

Letís use this example:

You are sitting onrepparttar 145541 subway andrepparttar 145542 guy next to you leans over and says "I have something I would like to sell you and itís under my trench coat, are you interested?" So as any sane person would do, you move torepparttar 145543 furthest seat from him so not to be bothered.

As you now sit inrepparttar 145544 farthest seat fromrepparttar 145545 untrustworthy freak inrepparttar 145546 trench coat you are approached by a smiling little Girl Scout who holds out a box of cookies and says "Would you like to buy a box of cookies? Everyone lovesrepparttar 145547 Thin-Mints!" So this time you pull out your wallet and plunk downrepparttar 145548 $3 for a box of delicious cholesterol and sugar.

Seerepparttar 145549 difference? Donít hide your message behind a trench coat. For all we knowrepparttar 145550 "untrustworthy freak", as I have affectionately named him, could have had a box of Thin-Mints under there.

We may never know, and neither will your customers if you donít stop stuffing your promo into bland looking envelopes.

Now, makerepparttar 145551 final step easy and take outrepparttar 145552 hassle of direct mail.

Itís one thing to get postcards designed and printed. Itís another to get them intorepparttar 145553 hands ofrepparttar 145554 recipients rapidly, efficiently, as inexpensively as possible and without too much hassle. You haverepparttar 145555 choice of doing it yourself in house or getting someone to do it for you.

The apparent advantage of doing it yourself is that you donít pay someone else what they charge to do it for you. The disadvantage of doing it yourself is that itís going to cost you more inrepparttar 145556 long run.


Normally your postage for a 4.25 x 6" postcard is 23Ę. Direct mail companies can lease special software fromrepparttar 145557 USPS which readsrepparttar 145558 addresses and barcodes them. The post office gives a significant discount for bar-coded mail. Updating this software often (every three months) ensures thatrepparttar 145559 addresses you are mailing to are good. Ifrepparttar 145560 person is no longer at that address then itís a waste of your money to mail to them.

Because ofrepparttar 145561 high tech equipment and software direct mail companies use, you can sometimes save as much as .04 cents per card. And you donít have allrepparttar 145562 hassle of gettingrepparttar 145563 mailing out yourself.

I call it a no-brainer: a technical term for saving money and hassle by getting someone else to do your mailing for you. If you have been doing itrepparttar 145564 hard way, switch over to a direct mail marketing company. I am sure they will be glad to help you save money, time and trouble.

Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Visit

Trade Show Marketing - Getting Prepared for the Big Event

Written by Patty Stripes

Continued from page 1

5. What isrepparttar total number of booths and what isrepparttar 145538 occupancy rate a few weeks beforerepparttar 145539 show? The thumb rule is that a trade show can have about 5 to 10 percent of empty stands about 2 weeks beforerepparttar 145540 event which eventually gets filled in my last minute confirmations or by sponsors. Ifrepparttar 145541 numbers are higher that this, you should checkrepparttar 145542 official reason given byrepparttar 145543 exhibitors to ensure that you don't end up participating in a show which has too many empty stands.

6. Isrepparttar 145544 tradeshow provider offering a 'desperate' discount and doing unusual number of follow ups? If you get an offer for a trade show booth which is just too good to believe then it is probably too good to believe. 'Desperate' discounts are offered by event planners as a last ditch attempt to sell all booths as you should only participate is such tradeshows if you have unique reason to do so.

7. Testimonials and repeat number of participants year after year is another good way to check onrepparttar 145545 trade show. If you see a large number of repeat participants over a number of years, it is a good way to determinerepparttar 145546 quality ofrepparttar 145547 event.

Quality of location and association with service providers also help in getting to knowrepparttar 145548 seriousness with whichrepparttar 145549 trade show providers approach their work. I hope this article is also read by trade show providers to realize what exhibitors look out for!

Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design

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