Frequently updated content will generate a large number of one-way links, if people know about it. For people to find your compelling content, you have to get your site name out there. If no one knows about your content, how will you get links? To get you name out there you have to: * Become leader in your industry * Write press releases, articles and free ebooks * Use paid advertising * Start a newsletter/e-zine and a blog. * Target right keywords

Beating leading names may be difficult, but it is achievable. Gaining links and getting your name out there will be key in competing with these powerful sites. You will get to top of rankings in search engines with time and hard work.