Common Sense Advice for Search Engine OptimizationWritten by Mario Sanchez
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6. A good search engine ranking is also conditioned by amount of inbound links to your site that search engine finds in other websites. A significant amount of links to your page from high ranked, quality sites with content related to yours, will significantly boost your rankings. Try contacting webmasters of leading websites for keywords of your choice and try to get them to link to your site. You can offer a link exchange or place a paid link (advertising) on their pages, if that's an available option.
7. Creating a good page title tag is also key, since it's usually first thing search engines display in search results page. Also, you must create a well written, easy to understand ‘Description' meta tag, since some search engines will use it to describe your site. The more your title and description match your preferred search keywords, more likely web users will click into your site. Don't pay too much attention to 'Keywords' meta tag, since most search engines ignore them nowadays, due to potential for abuse.
Finally, one last word of advice: don't obsess with search engines, since they are not only way to generate traffic to your site. Try different approaches, like writing articles and posting them in discussion groups and newsgroups. Also, don't overlook bricks-and-mortar techniques like passing around business cards embedded with your website address, or advertising in traditional media. It is a combination of all these things, and high quality, original content, what will make your site popular.
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an online collection of web design and Internet marketing articles and resources. You can freely reprint his weekly articles in your website, ezine, newsletter or ebook.
Link Building That Makes Sense: Who To Link ToWritten by Daria Goetsch
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Places To Seek Out Links That Make Sense It makes sense to list your website in search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besides major directories, what else is out there? You'd be surprised at amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about widgets you sell and see if they accept submissions to their directory listings in category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. Always include your author bio, website link, reprint and copyright information for your company. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.
Think Like A Search Visitor You've heard about good navigation, website usability and other ways to keep your site visitors interested in your site. Who are search engines catering to? Webmasters? Search Engine Marketers? Google is a prime example - they want to create best experience for their search engine users. It all ties in together - good content, good navigation, good usability, validated code, and relevant search engine results - because it makes sense. If Google as leader in search engines is concerned about visitor, don't you think other search engines following suit?
Hard Work Instead Of Worrying Focus your time on good content which uses your important keyword phrases. Optimize your web pages using those keywords. Develop your website so once your visitors arrive, they will want to stay. The world wide web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding.
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (http://www.searchinnovation.com), a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.