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Myth #4 - You'll get millions of new customers by putting up a billboard on
Information Superhighway
Typically, this pitch is given along lines of "Imagine adding 30-40 million new prospects to your target market almost overnight. That is what Internet can do for you". This, in our opinion, is a less-than ethical pitch from promoters. The reality is that, unlike real billboards on a highway, nobody will pass by your Web site on way to somewhere else. It is much more like building a place in a desert and then having to build road to you. People only come to your Web site if they know you are there; they must have your Web address to visit you.
Myth #5 - Internet malls have same benefits as real malls
Internet malls do not have same benefits as real malls. In a real mall, you stroll by stores and look in windows. If you see something you like, you walk inside. In an Internet mall, you don't pass by other shops on way to another store. Many Internet mall owners claim you will get increased traffic because you are in their mall. The reality is that it's just as easy to get buried in a mall as anywhere else on Internet. Some Internet malls are so large that your competition will be in there with you. Internet mall owners promote mall, not mall tenants. Therefore, it's usually mall owner - not business located in mall - that makes money.
Myth #6 - You don't need to own or use a computer to make money on Internet
I have spent over 5 years studying Internet Marketing and I know of no company or individual that ever prospered on Internet without owning or using a computer. Investing time to learn Web and E-mail will provide excellent benefits to your business. Depending on size of your business, you could save from $5,00.00 to $50,000.00 per year on postage charges, FedEx charges and printing costs by providing information on your Web site and using e-mail. Your customers will also appreciate quick response that e-mail provides.
Satisfied customers = increased business.
In addition, your customers have access to your business 24 hours per day, 365 days per year!
I am the owner of i-Netovation, an ID/TW and Internet Consulting firm devoted to providing the best solutions using only the latest technology, software and skills.
I am an energetic, self-motivated, and flexible documentation specialist and Certified Technical trainer experienced in numerous applications and Internet technologies.
I have been providing training and Internet solutions to government, non-profit and commercial organizations for more than eight years.
