Continued from page 1
4. The cc: field filled with dozens of addresses or
To: field for that matter. If you need to send
same e-mail to more than 1 recipient use
bcc: field. If your mail program does not offer a bcc: field GET ONE THAT DOES! There are so many reasons for this it would take another entire article to address all of them. But
main one in my opinion is you do not have
right to advertise those addresses to
world. It is very bad netiquette. You loose another 10%
5. HTML other than url's. There are many, many people out there that don't have
$10,000 set up that you have, and their mail programs DO NOT translate HTML into anything but gibberish. If you want your message to be read, write and send it in plain text. The percentage here is probably higher but again we'll say 10%.
6. Sending e-mail
size of War and Peace. Here again there are a number of reasons not to do this. Besides
main one, there are a lot of people out there that are limited in
amount of space their mail server will allow. Mine (yes, I still maintain one of those free addresses) for example is 2000k. When my inbox, saved mail and drafts exceeds that amount my mail STOPS. Not 1 day goes by that I don't receive at least one 75 to 100k e-mail. 20 of those and I'm out of business. The other important reason,
recipient just won't take
time to read a book in there e-mail. A message of that length needs to be on a web page. Opp's we lost another 10%
Ok, let's examine what happens when we make all those mistakes in sending out 1000 of our e-mail ad's. Right off
bat we loose 50% by not addressing our offer to
recipient. That reduces our mailing to 500. We loose another 10% for our return address. Were down to 400. 10% more for no subject, now were at 300. We decided to advertise those addresses our up-line sent us to
whole world and lost another 10%. Now were down to 200. Our new e-mail program is really neat and we put flowers and red, white, and blue stripes on our outgoing messages, now were down to 100. We had such a great story to tell and we were just so excited about all
neat stuff we spent 2 whole hours writing down every detail. You just lost your last 100 potential customers.
Granted, I have never received a single e-mail that contained all of those mistakes, but it only takes 1 or 2 to significantly reduce your response rate. You can't afford to let all your efforts and hard work go to waste by making these easily correctable mistakes.
"Your Success Is Our Success"
jbp

[ jim Peters is Manager of NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, domain registration ,site hosting ,site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS".]