Common Advertising MISTAKES

Written by jim Peters


Continued from page 1

4. The cc: field filled with dozens of addresses orrepparttar To: field for that matter. If you need to sendrepparttar 132731 same e-mail to more than 1 recipient userepparttar 132732 bcc: field. If your mail program does not offer a bcc: field GET ONE THAT DOES! There are so many reasons for this it would take another entire article to address all of them. Butrepparttar 132733 main one in my opinion is you do not haverepparttar 132734 right to advertise those addresses torepparttar 132735 world. It is very bad netiquette. You loose another 10%

5. HTML other than url's. There are many, many people out there that don't haverepparttar 132736 $10,000 set up that you have, and their mail programs DO NOT translate HTML into anything but gibberish. If you want your message to be read, write and send it in plain text. The percentage here is probably higher but again we'll say 10%.

6. Sending e-mailrepparttar 132737 size of War and Peace. Here again there are a number of reasons not to do this. Besidesrepparttar 132738 main one, there are a lot of people out there that are limited inrepparttar 132739 amount of space their mail server will allow. Mine (yes, I still maintain one of those free addresses) for example is 2000k. When my inbox, saved mail and drafts exceeds that amount my mail STOPS. Not 1 day goes by that I don't receive at least one 75 to 100k e-mail. 20 of those and I'm out of business. The other important reason,repparttar 132740 recipient just won't takerepparttar 132741 time to read a book in there e-mail. A message of that length needs to be on a web page. Opp's we lost another 10%

Ok, let's examine what happens when we make all those mistakes in sending out 1000 of our e-mail ad's. Right offrepparttar 132742 bat we loose 50% by not addressing our offer torepparttar 132743 recipient. That reduces our mailing to 500. We loose another 10% for our return address. Were down to 400. 10% more for no subject, now were at 300. We decided to advertise those addresses our up-line sent us torepparttar 132744 whole world and lost another 10%. Now were down to 200. Our new e-mail program is really neat and we put flowers and red, white, and blue stripes on our outgoing messages, now were down to 100. We had such a great story to tell and we were just so excited about allrepparttar 132745 neat stuff we spent 2 whole hours writing down every detail. You just lost your last 100 potential customers.

Granted, I have never received a single e-mail that contained all of those mistakes, but it only takes 1 or 2 to significantly reduce your response rate. You can't afford to let all your efforts and hard work go to waste by making these easily correctable mistakes.

"Your Success Is Our Success"

jbp

[ jim Peters is Manager of NSI "SOLUTIONS". NSI specializes in custom website design,promotion, maintenance, domain registration ,site hosting ,site and graphic design, as well as e-commerce packages for small to medium sized companies. In other words "SOLUTIONS".]


How to Set up Your Own Personal Website, without Spending Any Money

Written by Vijay Chidambaram


Continued from page 1

Now , we move onto free domain names. There is only one web service I know, that actually gives you free doamin names. That isrepparttar site www.tk.com.It offers free domain names like www.yourname.tk for free. Here`s how to obtain a free domain name:

First set up a free website with Tripod or Freewebsites. I explained how to do this earlier.

Go to www.tk.com and set up a free account with them. They will ask forrepparttar 132728 url of your existing website. Giverepparttar 132729 url ofrepparttar 132730 website you set up with Tripod or Freewebsites.

Now they will ask you forrepparttar 132731 name to give to your tk domain name. Give them a short name which is easy to remember. There, you have got your free website.

CAUTION:Your .tk domain name will expire after a period of time. Then, all you have to do is reregister your domain name in .tk again. That`s All.

Many happy free websites to you.



The author lives in Chennai, India. He may be contacted at vijay03@hotpop.com. For more articles like this, visit http:vijay03.tripod.com


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