Combining Technologies To Make The Most Of Your Advertising Dollar

Written by Fred Ost

Continued from page 1

Enterrepparttar web site,repparttar 149673 most "bang for your buck" an advertising dollar can buy. Nothing can provide more information to a potential customer than a web site, giving them hours or even days worth of information. Offering a place to show photos, videos, maps and tons of other info most of us could never afford to put into a tv or print ad. Combining your web site with your other forms of advertising can lower your overall advertising costs by allowing you to place a smaller ad which now contains your web site address and your basic contact info and some key information about your business and reduce that thirty second tv spot to a fifteen second spot. If you really crunchrepparttar 149674 numbers you can reducerepparttar 149675 cost of your print and tv advertising enough to pay for your web site and it's hosting. And don't forget having a web site opens up all sorts of advertising methods and venues that other forms of advertising could not begin to hold a candle to.

Fred Ost is a writer, web designer and owner of Pocono Media web design. He is also a founder of, and staff writer at the free independent artits community at

Words To Avoid Using In Copywriting And Advertising

Written by Ray L. Edwards

Continued from page 1

"Technology" - This word is commonly used to suggest innovation and newness. But customers have little concern aboutrepparttar technology that is behindrepparttar 149616 products they buy. They are only concerned aboutrepparttar 149617 benefit they derive from these products and services. How many drivers are really concerned aboutrepparttar 149618 technology that's underrepparttar 149619 hoods ofrepparttar 149620 vehicle they drive? They are really only concerned thatrepparttar 149621 vehicle is reliable and gives them some social status.

"Difference" - Rather than stating that you are different from your competitors staterepparttar 149622 difference instead. Just saying "different" means little and is just filling space. The statement "We make allrepparttar 149623 difference" doesn't leaverepparttar 149624 prospect more educated than before reading your sales message.

Considerrepparttar 149625 following advertiser's blurb:

"We make allrepparttar 149626 difference because of our superior quality and solutions we offer."

It's like junk food - a lot of flavor but zero nutritional value. This statement means little because it's not specific at all. It creates more questions than answers and leavesrepparttar 149627 reader totally confused. And this isrepparttar 149628 last thing you want to do to a customer.

Go to any website and you'll see statements such as "can save you time and money", (well how much?) "creates website in less time" (less than 2, 4, 100 hours?), "maximize your gas mileage" (by how much 1%, 5%, 40%?). All these statements will triple their effectiveness by using numbers (note that I gave a quantity, 'triple').

The more specific your message isrepparttar 149629 more believable you will appear. Using a bunch of superlatives only makes you seem self-serving. Customers are immune to this type of hype and filters out these claims like a squirrel discards peanut shells.

When making any comparison in your sales letter staterepparttar 149630 baseline, use numbers and give a time period whenever possible. In this way you don't have to use superlatives becauserepparttar 149631 numbers will speak for themselves. If you follow this simple rule your sales conversion rate will increase by 4.7% within 29 days of putting this into effect.

Even though that last statement was hypothetical you can sense its power because specific numbers were used instead of just saying 'your sales will increase'.

I think it's time to review your sales message and sweep awayrepparttar 149632 chaff words leavingrepparttar 149633 pure wheat behind.

You'll be 9.9% happier that you did!

Ray Edwards is a master copywriter, published author and Internet Marketing Consultant. His copywriting clients have claimed up to 1,600% increase in their comversion rates just from using his services. He is an expert in writing sales copy for the web. He has studied extensively the relationship between website structure and design as a factor in internet sales success. You may visit his website at:

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