-Using right tool for job – choose your web weapons wisely, from among selections of audio and animation options. For low-brandwidth, high-impact animation, Flash is an excellent choice. Meanwhile, stick to QuickTime and RealVideo for best results in working with video. For audio, MP3 tops all downloading high-res, full-length compositions.

-Keeping your audience in mind as you work – since you are creating for a target audience, then always put on top of everything else what they are waiting for from you. Have a care for your viewer’s brandwidth capacity and balance technical flashiness. Your work’s content must always jibe on what’s accessible for your audience.

-Avoiding interactivity – unless you’re designing a very interesting interactive game, try to keep interactivity of your visual design for your users to an all time low. Remember that television and movies are still standards for real-time visual entertainment. For many, being passively engaged is a source of relaxation…Thus, by keeping your audience inactive, just looking on, understanding and getting them enthralled throughout will prevent them from clicking away from your ‘site.’

There you go, folks, no matter what your medium you use, as long as you stick to these principles, it might help for your creations and should keep your priorities on top of everything else.-30-

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Lala C. Ballatan is a 26 year-old Communication Arts graduate. Book reading has always been her greatest passion -- mysteries, horrors, psycho-thrillers, historical documentaries and classics.

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