Even a 100% local business can pull in more business by getting its low-tech and high-tech advertising to mesh. Visit http://www.yellowpagesage.com for lots of free practical assistance. As you broaden your visibility to buyers, your business will be found more often - by very people you've been looking for.

What Else has Changed? - Buyers are less trusting and more willing to shop around - Customers have more options and ways to find what they want - Availability of Internet Yellow Pages - Aging population uses Yellow Pages differently than young people - Development of unique niches and specialties - More choices for a "better deal" - More directories competing in a geographic area - More immigrants, or those from other cultures, unaccustomed to Yellow Page use - Area code proliferation fragments cities - Larger cities have multiple directories, rather than one large one - Development of specialized directories - like ethnic, non-English, women, minority, business to business

Become Visible Online - With or Without Your Own Web Site If your business already has a Web site, treat it as a way to expand reach of your Yellow Page ad and traditional marketing activities. Jettison expectation that it should make sales - few do so. But an information-packed Web site can support your traditional marketing methods very well.

Even without your own Web site, your small business can establish an online identity that helps buyers to find you. - Get listed in a variety of Internet Yellow Page (IYP) directories - Send emails to your "regulars" with special offers and useful information - Position yourself for Local Search - a method whereby customers use search engines to locate local businesses by town, state, region, zip code, etc.

Expand exposure of your business beyond your Yellow Page ad through a Yellow Page strategy that reaches whole globe. Your operation, whatever its size, will gain more credibility and traffic locally when it puts itself in bigger picture. (c) 2004, Lynella Grant

The next advertising method that produces less than desired results is surf for clicks programs. While these are not half as bad as FFA sites, they are about 99% ineffective.

Basically, way surf for clicks programs work is that you are required to view various websites for a short period of time, for every website that you view, you will earn a credit. If you look at ten websites and earn 10 credits, your website will in-turn be shown to someone else 10 times.

Let’s look at this surf for clicks logically. Who are you advertising to? You are advertising to other network marketers and Internet business owners. If they already have a business, then how many do you think will sign up for yours? What are they looking for? They are looking to get traffic, same as you…they are NOT looking to sign up for another program or purchase a product.

You must understand that you need to put your opportunity in front of general public. Where does 85% of all Internet traffic come from? It comes from Search Engines.

Getting a listing in search engines is also “targeted traffic”. Meaning that someone has to input a keyword combination that is associated with your website, and when your site is displayed, its because your site is specifically targeted to what they are looking for.

When this happens for you, you truly will be successful in your business.

There are many other forms of advertising on internet that produce poor results, but these are two biggest hitters that come to mind.

If you’re a “newbie” and need a mentor to steer you in right direction, please visit my site at: http://www.101homebusiness.org

There is no need to sign up for my opportunity either. I offer a free tutorial that will guide you towards starting and maintaining your business. http://www.101homebusiness.org utorial

Best Wishes for your future success and prosperity!

Rebecca Gilbert

Rebecca has been a successful entrepreneur since July, 2002. If you truly need a mentor to help you get your business started, please visit her at: http://www.home-business-opportunity.biz