Combine Your Yellow Page Ad and Web Site for Maximum Profits

Written by Dr. Lynella Grant


Continued from page 1

Even a 100% local business can pull in more business by getting its low-tech and high-tech advertising to mesh. Visit http://www.yellowpagesage.com for lots of free practical assistance. As you broaden your visibility to buyers, your business will be found more often - byrepparttar very people you've been looking for.

What Else has Changed? - Buyers are less trusting and more willing to shop around - Customers have more options and ways to find what they want - Availability of Internet Yellow Pages - Aging population usesrepparttar 100807 Yellow Pages differently than young people - Development of unique niches and specialties - More choices for a "better deal" - More directories competing in a geographic area - More immigrants, or those from other cultures, unaccustomed to Yellow Page use - Area code proliferation fragments cities - Larger cities have multiple directories, rather than one large one - Development of specialized directories - like ethnic, non-English, women, minority, business to business

Become Visible Online - With or Without Your Own Web Site If your business already has a Web site, treat it as a way to expandrepparttar 100808 reach of your Yellow Page ad and traditional marketing activities. Jettisonrepparttar 100809 expectation that it should make sales - few do so. But an information-packed Web site can support your traditional marketing methods very well.

Even without your own Web site, your small business can establish an online identity that helps buyers to find you. - Get listed in a variety of Internet Yellow Page (IYP) directories - Send emails to your "regulars" with special offers and useful information - Position yourself for Local Search - a method whereby customers use search engines to locate local businesses by town, state, region, zip code, etc.

Expandrepparttar 100810 exposure of your business beyond your Yellow Page ad through a Yellow Page strategy that reachesrepparttar 100811 whole globe. Your operation, whatever its size, will gain more credibility and traffic locally when it puts itself inrepparttar 100812 bigger picture. (c) 2004, Lynella Grant

-- Dr. Lynella Grant is an expert in visual communication, how printed materials send signals that reinforce or negate the verbal message. Decode and repair your unintended impressions. Author, "The Business Card Book" and "Yellow Page Smarts." http://www.yellowpagesage.com (719) 395-9450 Off the Page Press P.O. Box 4880 Buena Vista, CO 81211


Internet Advertising Schemes to Avoid

Written by Rebecca Gilbert


Continued from page 1

The next advertising method that produces less than desired results isrepparttar surf for clicks programs. While these are not half as bad asrepparttar 100806 FFA sites, they are about 99% ineffective.

Basically,repparttar 100807 wayrepparttar 100808 surf for clicks programs work is that you are required to view various websites for a short period of time, for every website that you view, you will earn a credit. If you look at ten websites and earn 10 credits, your website will in-turn be shown to someone else 10 times.

Let’s look at this surf for clicks logically. Who are you advertising to? You are advertising to other network marketers and Internet business owners. If they already have a business, then how many do you think will sign up for yours? What are they looking for? They are looking to get traffic,repparttar 100809 same as you…they are NOT looking to sign up for another program or purchase a product.

You must understand that you need to put your opportunity in front ofrepparttar 100810 general public. Where does 85% of allrepparttar 100811 Internet traffic come from? It comes fromrepparttar 100812 Search Engines.

Getting a listing inrepparttar 100813 search engines is also “targeted traffic”. Meaning that someone has to input a keyword combination that is associated with your website, and when your site is displayed, its because your site is specifically targeted to what they are looking for.

When this happens for you, you truly will be successful in your business.

There are many other forms of advertising onrepparttar 100814 internet that produce poor results, but these arerepparttar 100815 two biggest hitters that come to mind.

If you’re a “newbie” and need a mentor to steer you inrepparttar 100816 right direction, please visit my site at: http://www.101homebusiness.org

There is no need to sign up for my opportunity either. I offer a free tutorial that will guide you towards starting and maintaining your business. http://www.101homebusiness.org utorial

Best Wishes for your future success and prosperity!

Rebecca Gilbert



Rebecca has been a successful entrepreneur since July, 2002. If you truly need a mentor to help you get your business started, please visit her at: http://www.home-business-opportunity.biz




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