Why is this important? Simply put, very! Let’ s go into something practical: You are working on a picture of your toddler taken with that high-resolution camera you got for Christmas. It looks good on screen but when printed skin tones make your child look like he is blushing under 110 F heat. When going over skin with picker reading is R=200, G=140, B=139. Immediately red reading of 200 pops out as a lot compared to fairly equal and lesser quantities of green and blue. Without looking at a proof you can see how that skin will be primarily red. It is OK for skin tones to have a mix of colors and for a Caucasian complexion to have a higher level of red. A difference of about 60 between red and other two primaries may be excessive. Also, a warm skin tone requires a little bit of yellow to be present. In our case initial reading for B and G is about equal, meaning they neutralize each other and make red stand out as preponderant color. To add a little yellow we need to decrease blue (Blue and Yellow are opposites). In this case a good mix for such skin tone could be R=190, G=140, B=130.

These numbers are not to be taken literally but as a guide to create a pleasing balance. Practice taking color readings in different areas of an image. Look at printed proof. You will soon learn to correct by numbers and be free from monitor shifting! For further information please visit our fine art giclee printing website

6) Chew bubble gum, wear sun glasses or wear a beard. Although these will not necessarily get your business card discarded, statistical no no’s. Also a good example of how you are first, your business card should serve as a reminder of you. In real estate sector most real estate agents print a picture of themselves on their business card for this reason.

7) Print your business card in an irregularly large format. Your card looks unique and professional but I can’t file it in my business card file system that I keep all my key suppliers in. Oversized business cards are becoming more popular and given right circumstances can be delivered effectively. However from an overall perspective I recommend that mainstream business stick with standard size- 2 X 3 ½”.

8) Print your critical contact information on back or on inside of a fold over business card. For same reason above. Once I file your business card in my file system all of your contact information should be easily read at a glance…I want to place my order now.

9) Print on thin or flimsy material. This projects a feel of cheapness. Besides if you managed to WOW your prospect and your business card makes it into his /hers wall of fame pouch it will it will likely not survive test of time.

10) This is final and most important for rookie to intermediate graphic designer. Have you ever heard of looktocloseitis? Many graphic designers that develop onscreen work at a highly magnified viewing level while design and editing. Sure everything looks great at 500% magnified view but when card is printed it is printed 100%. A good practice, before sending your business card file for professional printing is to print your own hardcopy and give it a glace from a 3 foot distance. Make sure your message is being communicated when you do this. If it is not working, back to editing and repeat process.

Take your time and it will be worth your extra efforts. This will be reflected in finished product.

We have printed thousands upon thousands of business card orders worldwide. Show here;

You will find a large collection of some of business cards we have printed for our clients here. http://www.weprintcolor.com/buscard_examples/index.htm . These examples include custom and template style business cards. When you click on each thumbnail page will tell you if it is ‘custom’ or ‘template’. In cases where it is template you can click link and start designing your unique version immediately.

If you would like to view a full business card catalogue of available template designs for business you can visit this page http://www.weprintcolor.ca/ or get tips for creating better business card designs here http://www.weprintcolor.ca/online_design_cat1/index.php

Some clients send files from there computer to ours, others use our online design system. Either way we have developed software and a natural eye for esthetically pleasing graphic design work. The reason I write these articles is to help you make an educated decision with design and print of your business card. If you end up coming to us with your business we always appreciate that. The last thing I want to happen is you making a regretful purchase online. This hurts all online retailers that offer a quality product.

Robert is regarded as an industry expert is print and design. Online since 1999, Robert was one of pioneers that brought graphic design tools to web. For online graphic design solutions visit http://www.weprintcolor.com/