BROWN is associated with earth, nature, tribal, primitive, simplicity.

GREY is associated with neutralality, indifference, reserved.

BLACK is associated with seriousness, darkness, mystery, secrecy.

You can use above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.

Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.

There are also numerous shades of same color that you can use too. Here a link that lists 216 colors that work in all browsers: http://www.geocities.com/webtvbeth/hexchart.html

It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is most readable and pleasing to eye.

Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faster than eye-straining text.

Here's a link for a "color wheel" that shows which colors compliment each other, and which ones don't: http://www.saumag.edu/art/studio/chalkboard/c-wheel.html

In conclusion, not only can sales copy on your website have a psychological impact with words but colors you use can as well.

Use them wisely...

Still, you have to include some techniques to satisfy search engine software. There are a few point you have to keep in mind:

1. name of a web page should alwasy be main keyword of that page; don't mix keywords; instead write seperate pages for each keyword and link them; 2. always include main keyword in Title-tag; keep Title limited to 7 or 8 words; 3. always include Description and Keyword tags and use your main keyword here; although these tags are less and less important at time of writing this article, you'll never know if that's going to change in future; 4. always use one H tag and include your main keyword in it; 5. always use one IMG tag and include your keyword in ALT variable; 6. put your navigation and menu on right side, so your text is investigated first; 7. try to use your main keyword in an anchor (A) text; I use a link at bottom of every page to top; 8. use your main keyword at very beginning and at end of your text; include some variatons like plurals; don't overdue this!

An excellent way to test if your web page is well designed is to use a free software program that analyzes your page. You can find this little gem at http://www.analog.com/

These are main elements to create a good web page. If you click link below you will see a page that contains this article and some extra comments. You can save that page (in menu of your browser click 'Save As' and save it on your hard disk. Use page as a template. Of course you have to include your own graphics, but don't overdo that.

Click to save free web page template.

Also read about The Global Concept of Web Development and Search Engine Positioning Secrets in my articles section at http://www.anownsite.com/articles/.

Wish you success. Case Stevens