Take a moment to contemplate following questions, and write down your answers. These questions are designed for you to consider what might be possible for you and your business if you had at least one collaborator in your same industry.

1. Who in your same industry do you consider to be your main "competition?"

2. If you were not serving your customers, who would be serving them?

3. What services do these businesses offer that are same as yours? Different from yours?

4. Have you ever referred one of your less-than-perfect customers to one of your "competitors?"

5. What would stop you from referring a less-than-perfect customer to one of your "competitors?"

6. Under what conditions would you refer a less-than-perfect customer to one of your "competitors?"

7. Do you belong to an association or organization dedicated solely to your industry?

8. If so, what benefits have you received as a result of your membership in that organization?

9. Who else do you know in your industry who belongs to this organization?

If you want to make a dramatically impressive difference in your business, we invite you to meet or speak with a new potential collaborator every day for next 21 days. You will create quite a stir within your industry, you will have a greater breadth of knowledge about your industry than other businesses providing similar services, and your reputation for being open and collaborative will spread very quickly resulting in increased positive awareness and referrals.

So, who will you be calling first?

Copyright 2002, PerfectCustomers Inc., www.perfectcustomer.com. For more information, and to receive your free subscription to Daily Strategic Attraction Tip E-zine, contact PerfectCustomers Info at info@perfectcustomer.com.

Jan Brogniez's background includes more than 20 years producing millions of dollars of sales revenue in Corporate America. Jan's mastery of strategic planning and her keen business acumen led to the development of PerfectCustomers Inc.'s proprietary Strategic Design Session process.

The benefit of PPC is you're only charged when someone clicks your link. No clicks = no cost (some PPC search engines have monthly spend requirements, though).

A few PPC search engines:

Overture - The "granddaddy" of PPC. FindWhat.com - A personal favorite. Kanoodle.com - Offers free banner advertising for top bidders.

To get most for your money, you might want to take a peek at Compare Your Clicks . Enter a keyword/keyword phrase and compare top bids at several PPC engines.

NOTE: While we're on subject of search engines, be sure and submit to Google (NOT a PPC engine). A good listing can garner tons of FREE traffic. Stop by WebmasterWorld and discover a treasure trove of info on how to boost your Google ranking.

OPPORTUNITY KNOCKING?

As online business owners, we expend enormous amounts of energy and spend truckloads of money trying to attract visitors - and then, once they arrive, we IGNORE them!

Hey, I know how tempting it is to let phone roll over to voicemail or to put off answering that email when you're up to your elbows in work. I've done it myself on numerous occasions, but it's a mistake.

A significant number of people will float a "trial balloon" via email or phone before ordering.

They're testing waters. Who's behind this site? Can I trust them?

The phone call or email you don't have time to answer is very likely a sale you just lost.

Interact with potential customers, gain their trust, and boost your biz.

After all, if money is tight, don't miss an opportunity to make a sale!

These are just a few ways you can maximize your advertising dollar. Remember: play it safe, play it smart, and you can grow your start-up without shrinking your bank balance.

Jennifer Johnson is the owner of Logo Design Zone. She can create a 100% unique, totally memorable logo for your business - for UNDER $200! Does your current logo make the grade? Take Logo Design Zone's free logo quiz and find out!