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Another word that instantly de-motivates salespeople is "activity." Unfortunately, in
absence of any other viable advice, most managers simply blurt out, "You need to increase your activity" to anyone who isn't at quota. This accomplishes nothing other than setting up
rep to believe that a series of funnel reviews and performance improvement plans are soon to follow.
Finally, I see entirely too many managers pushing too hard to spend extra time with salespeople who are falling short. While it's necessary to spend time with these people, it's not a good idea to keep asking them what they need help with and to insist on riding along with them. This only turns up
heat another notch on an already stressed-out rep. Nobody who is having trouble likes to be singled out, especially when
extra attention easily can be mistaken for micromanagement.
To keep a struggling salesperson motivated:
1. Keep
talk of funnels, forecasts and activity to a minimum.
2. Offer help without being overbearing.
3. Put your trust and confidence in that salesperson.
Stick with these guidelines and you'll not only do a better job of helping those who are having difficulties, but you'll see an overall increase in your sales team's motivation and enthusiasm.

Frank Rumbauskas is the author of Cold Calling Is a Waste of Time: Sales Success in the Information Age. He is the founder of FJR Advisors LLC, which publishes training materials on generating business without cold calling. He also owns a nationwide insurance agency. For more information, please visit http://www.nevercoldcall.com