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If youíre familiar with general state of economy, you have a general understanding of my macro problems, or at least general problems facing every CEO. If you look at industry Iím in, you understand at a high level sort of problems I am likely to be up against. If you are an expert on your solution, you have an understanding of who might be struggling. What makes you think itís me?
Iím sorry, I just don't have any interest in educating every salesperson on my issues, I'm too busy dealing with my issues.
With just a teensy bit of research ahead of time, any good salesperson would call me and say "Chris, I know you publish Marketing Strategies Newsletter. Can we get together to talk about some writing software that works at speed of thought, makes no spelling errors, and always produces top quality results?"
I'd have that salesperson in my office immediately!
Chris Ellington gives effective and easy to implement marketing strategies to small business owners and home business entrepreneurs. His Simplified Selling System has been a favorite of salespeople around the world. Get your free marketing strategies at www.simplifiedselling.com.