Second, like writing a headline you want to give them your products biggest benefit. Again, this is used to lure customer in and make them read more of your sales letter where you can give them specifics.

Third, give them downside of not ordering. Let them know there’s a penalty and consequence of passing, and make it a strong one!

Fourth, break it up into a P.S. and P.P.S. if you need to. Have first show a potential customer strong benefit they’ll receive, second showing your downside to not ordering now.

And finally, include an order link in your P.S. so if customer has urge they can buy immediately. A potential customer should never have to search for a place to order your product. If you make them, chances are good they won’t invest time.

In fact due to our independent natures, we tend to look for a reason to indulge ourselves. We aren't about to let problems disrupt our lives and rob us of our pleasures. So lipstick factor applies to us all and gives us a marketing advantage.

What is it about your product that is fun, makes things easier or improves quality of life for your customers? What are pick-me-ups that you are offering? Every product has these components. Show them off in your advertising and marketing efforts and your sales results will get Red-Hot too.

Wanting some fun and to feel better is truly ageless, so be sure to focus on seniors too.