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clothing store, I suggested marketing strategies besides advertising for cloning its best customers. Since many store regulars were involved with charitable organizations, store could let buyers know, through a postcard to its mailing list or a flyer slipped in with purchases, that it might produce a fashion show to benefit their favorite charity. Most likely, customers' dearest non-profit organization appealed to others who would also be attracted to boutique's distinctive style of clothing.
Since many patrons had creative hobbies, like painting, music, weaving or writing, it made sense to appeal to others who spent spare time on arts. I suggested selecting a different customer's creative work to feature in store every month. I envisioned a display of one woman's pottery or poetry, with a color photo of her wearing store's clothing. Surely woman in spotlight would bring in friends like herself and patrons would urge their creative women friends to apply for honor.
Scientists say human cloning isn't quite on horizon, but in marketing cloning techniques like these already produce new customers!
Marcia Yudkin creates cost-effective, creative marketing plans for clients all over the world. You can learn more about her reputation-enhancing marketing plan service at http://www.yudkin.com/marketingplan.htm and view excerpts from a sample plan at http://www.yudkin.com/sampleplan.htm
