Clickbank Merchants = Theft VictimsWritten by Shawn Pringle
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But this is only first big problem for Clickbank merchants when it comes to protecting their product. Something many people don't know about Clickbank is that they promptly and without hesitation honor each and every refund request, no questions asked. EVERY SINGLE PRODUCT OFFERED IN THE CLICKBANK MARKETPLACE CAN BE DOWNLOADED ABSOLUTELY FREE OF CHARGE. How? By simply paying for any product and sending an email to Clickbank for a refund. There's no need to explain anything, just that you'd like a refund. You'll get your refund right away and guess what, you get to keep product, for free. There is no requirement to return product like with a traditional refund, since there's no way to be sure product was really deleted. Imagine absolute uproar brick-and-mortar merchants would be in if customers were allowed 100% unconditional refunds on request, and customer gets to keep shirt, pants, DVD , or whatever? They wouldn't be in business very long, that's for sure. So how are Clickbank merchants supposed to stay afloat? The only reason they are able to is because some people don't know how easy it is to get online products for free, so these people actually pay for product. Within this system it's pure luck that anyone actually pays for product. Some conscientious merchants claim, "I'm safe, I protect my download location with a third-party tool that creates my download location on fly." This is a false sense of security. Basically this protection method simply hides download location, but product is still just as susceptible to being freely distributed after download. And it can still be kept if a refund is issued. This is equivalent to banks simply hiding all money instead of putting it in bank vault. The only real way to stop thieves and freebie-seekers is to protect product itself with unique identifiers and access codes for each customer. Until more merchants become wise to this one simple truth rampant software piracy will continue to plague Clickbank merchants and rest of software community. *average 40% worldwide software piracy rate for 2001 & 2002, and dollar losses totalling $24.05 billion, based on intensive studies by Business Software Alliance http://www.bsa.org .
Shawn Pringle is the owner of two essential products for the entire Clickbank community. He can be reached via his web site, www.CBProtect.com or through email at shawn@cbprotect.com .
| | Proof Reading-The in "Audible" Art FormWritten by Brian Holte
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Some writers hire proof-readers for their final drafts, they are familiar with way most documents are supposed to be properly structured. Proof-readers are always there when you need them, most use a checklist to make process as painless as possible especially for them days when it feels like it’s a Monday. Most approach proofing in a systematic way, breaking tasks into segments or sections completing them one at a time so job at hand doesn’t seem so big. Some have “their” way that works perfect for them but not for others, everyone’s different. What you can’t see or don’t notice proof-reader’s usually do. Some are even fluent in many different languages but be prepared to pay for such a valuable service. When seeking services of a proof-reader cash may not always be required, although I’m sure they would prefer cash instead of an exchange of services don’t count out bartering process totally. Some may also provide copywriting services that pack a punch with your target market, treat your proof-reader like “diamond” they are and send them occasional thank-you card. Proof-readers are a valuable tool, next time you see one salute him or her (I wouldn’t recommend kissing shoes though).
Brian is a freelance writer and owner of www.theebookking.com. He publishes a monthly newsletter called The Ebook King Chronicles.
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