Also, by searching through a pay-per-click, you'll be able to see bid amounts (to help you decide how much to bid), you'll also find out if your key words are as targeted as they should be.

Don't rush this process. By taking time to select right key words and write a good description, you increase your chances of getting more targeted traffic.

Now, once you have a good description and key words, it's time for you to begin to submit your site to pay-per-clicks.

Just as each site is different, so are pay-per-clicks different. You will need to select ones that you think will work best for you based on your site.

Here are a couple of good places you can find pay-per-click search engines:

http://www.payperclicksearchengines.com http://www.payperclickguide.com

This next site offers 100s of pay-per-clicks, but they also offer some pretty neat tools to help you track your campaign as well as bid management: http://www.searchenginespayperclick.com

Once you've selected search engines that you want to submit to, make sure that you track your campaigns and manage your bids.

Here are a couple of free tools you can use:

http://www.positionguardian.com/ http://www.ppcsaver.com/

I recommend you track your progress for at least a few days before making any changes. When you do make changes, change only one thing at a time. That way you can find which element of your campaign is not working.

Once you're getting sufficient click-thrus and sales, you'll have a easy to use promotion system that takes only a few minutes a day to maintain.

Value target: The most applicable target which will maximize your purpose. For a business this would mean long-term profitability. If your website provided a certain service, you would target not necessarily broad users, rather you would go after users would be willing to ante up cash for your service. So you have to look at, should I target a bunch of people, and get a lower response rate. Or should I target a specific group of people where I will get a higher response rate. In order to target this group, you may have to differentiate your service a bit to attract needs of this group. All of these relates back to price you are charging for item, and costs associated with advertising. On internet, it is often more effective to differentiate your service, then target a more narrower group.

4) Keep that community going:

Involve your site community as much as you can. One of best ways to do this, is to set-up your own e-zine, online newsletter. You already, probably have a fair chunk of content on your site, why not bundle it up into a newsletter. Provide a few new articles, hints, tricks, links, downloads, contacts, how-tos, etc. each week, when you are done sending these out each week, you can add it to your repertoire of online content. By doing this you are accomplishing 2-fold, you are getting new content on your page in a consistent basis, which will pay-off in long term. Secondly, e-zine helps build your community, by keeping users coming back to your site. A neat business model, if you provide a lot of really useful content, is to setup a subscription based service to your premium content. You provide free newsletter with some free content, then you include short blurbs of various reports, and in-depth articles on your site. In order to access these you require a subscription, password and id. You can setup your own merchant subscription service using PayPal .

5) Ok you have completed steps one through 4.

Now what? Well, you need to continually keep up with updating site, and growing site. At this stage you need to focus on your core competency, go back to your purpose, and decide on revamping, improving, or expanding these services. In addition, you may want to provide, special buttons, and banners for your site visitors to link back to your site, or subscribe to your e-zine.

You should be well on your way, now its time to go back to step 1. Remember , you can never leave your site without updating it and expect substantial growth. Keep community growing.