Click Fraud and How to Deter It

Written by Hollis Thomases


Continued from page 1

How Can You Deter It?

Many advertisers know aboutrepparttar possibility of click fraud but generally haven't done much inrepparttar 100606 past to prevent it. Some feel that if they complain to any ofrepparttar 100607 search conglomerates, it could ruin their free listings. Others feel likerepparttar 100608 problem is beyond them.

"It is a bigger problem, but folks just don't want to takerepparttar 100609 time to track it down because it's a complex problem," stated John Squire, of web analytics firm Coremetrics, to CNET. "Given that some ofrepparttar 100610 largest marketers manage up to 1 million keywords in a campaignrepparttar 100611 data can be difficult to crunch."

Companies who do understand and report click fraud to search engine properties have had success receiving refunds for fraudulent clicks. For those advertisers who want to addressrepparttar 100612 possibility of click fraud in PPC campaigns, good option do exists. Atrepparttar 100613 most basic level, advertisers can use general auditing; many have been known to compile lists of sites that generate high numbers of clicks but not sales. This will indeed put up a red flag.

Onrepparttar 100614 other hand, because click fraud is advancing at such frequency, click fraud detection companies and software have been popping up all overrepparttar 100615 country. Let's take a look at some ofrepparttar 100616 options:

ClickDetective - ClickDetective allows you to track return visitors to your site and alerts you if there is evidence that your site may be under attack. Its reports show you every click in real time rather than a summary hours later.

Who'sClickingWho.com - This fraud detector tracks all PPC search engines, detects multiple IP's, and even pops up a "ClickMinder" after a potential abuser clicks repeatedly over five times.

BogusClick - BogusClick can help advertisers determine competitor IP addresses, originating PPC search engines and/or partner sites involved, as well as keywords used.

Clicklab - Clicklab employs a score-based click fraud detection system that applies a series of tests to each visitor session and assigns scores. Calculations are made to indicate bad/good sessions to show an advertiserrepparttar 100617 quality of traffic.

Click fraud is a big problem in search engine marketing that's only going to get bigger inrepparttar 100618 future. It is wise for any online advertiser to implement some auditing system. Why continue to waste precious campaign money?!



Hollis Thomases is the President of Web Ad.vantage, Inc., an online marketing firm specializing in search engine optimization, paid search engine marketing, and online media buying. The Web Ad.vantage Inc. site was named by Forbes magazine one of its "Best of B2B Sites" for media and advertising. An award-winning entrepreneur, Hollis Thomases has been honored by CNN and is also a contributing writer to ClickZ.


Low Budget Advertising -Top 10 List:

Written by eRix


Continued from page 1
Article and eZine Websites - To get free publicity and credibility, submission of trade articles or summaries to ezines (online magazine), newsletters, and online article directories is important and can draw highly targeted traffic to a website. Findingrepparttar ability to write articles with authority is a skill that must be used to draw quality website visitors. Writing with authority will give credibility to advertisement and ad copy by supplying an important point-of-view for customers to judge against. The more written and posted articles, summaries, reports, ezines, or newsletters,repparttar 100605 higherrepparttar 100606 chance for exposure ofrepparttar 100607 advertising message to others inrepparttar 100608 same frame of mind. It is in this frame of mind when an advertisement wishes to influence a call to action; getrepparttar 100609 prospect to buy. Banner Swaps - Switching advertising banners with complimentary websites is a normal and suggested objective of a successful website. The placement or location on a website ofrepparttar 100610 banner advertisement isrepparttar 100611 key factor in how to maximize banner swapping websites or programs. Some banner swaps are dependent onrepparttar 100612 number of exposures a website can get visitors to click on; thus, for every exposure there is a banner exposure onrepparttar 100613 partner website. It is suggested to utilizerepparttar 100614 banner swaps or exchanges that are regulated by banner exposure rather than visitor?s clicks because you want equal trade for Advertising Avenue. Local Flier - Localized, off-line advertising is a critical component of a successful website. One ofrepparttar 100615 most economical and easiest techniques for localized advertising isrepparttar 100616 flier, a letter-sized advertisement. The numerous ways to distribute fliers is as numerous asrepparttar 100617 number of styles of printing that can be chosen. Cost-per-ad can be easily tracked by notingrepparttar 100618 number created, number of ads referenced, andrepparttar 100619 increase in activity fromrepparttar 100620 fliers. Using fliers is an important low-maintenance advertising activity. Web logs - Web logs or Blogs can be an intimate way to deliver some free advertisements. Associating with web logs are close torepparttar 100621 same category as FFA or Group, however,repparttar 100622 Blogs are a more journalistic type of website. Many blog owners post updates and news about important or relevant events and users can comment or come with new ideas to correspond about. A good way to enacts Blogs is to join a blog community and post a message in journal fashion, everyday. Withinrepparttar 100623 messages, periodically weave advertisement to member blog users. Most Blogs seem to be a major attempt to have meaningful correspondences without advertising interruptions. But this objection can be overcome ifrepparttar 100624 advertisement truly fulfillsrepparttar 100625 need for some issue that arises or comes forth. Free Websites - Using a free websites will get continuous advertisements fromrepparttar 100626 supplying web host on every page. But, as with these marketing techniques, a free website is used as an advertising training ground for new webmasters wanting to learnrepparttar 100627 process of creating and maintaining a website andrepparttar 100628 ads can be a lesson to as to what is currentlyrepparttar 100629 trend in advertising styles. Free websites can also be used as off-site advertising for a main website, and a place to focus traffic from one area ofrepparttar 100630 Internet to another area. Creating a mirror-website of another website can used to broadenrepparttar 100631 reach of an Internet company's web presence. It is like being in two places at once.

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