B. A Book / workbook set sent same way or mailed Media Rate in a manila envelope. Sets were for a trial period before purchasing. And No-Cost Information Kits above were included in package.

C. A special “Freebie” item of their choice from our bookstore was mailed or emailed with mention of ad.

III. CLASSIFIED AD COPYWRITING

To increase customer contact, communication and overall sales, include specific pricing in ad; for example, say, “rates from $39.” Also list an email address with a domain name and specific person to contact. In other words, instead of emailing info@aol.com , email diana@ohiohelp.net using a first name for familiarity. (Note that some classifieds charge a 3-word count for URLs but only a 1-word count for email addresses.) And use an action verb in your call-to-action, “Mention Ad for…”

IV. CLASSIFIED TIPS

Remember:

· Keep up. Keep educating yourself and your helpers. For example, inexpensive company subscriptions to a monthly ebook club http://presssuccess.com/wholesale and jvAlert Perpetual Learning Series www.jvAlert.com/LearningSeries.aspx?id=1805 help to catch up with latest scoop -- what works and what doesn’t work from top-level marketers & industry leaders.

· Prepackage info into autoresponders like: http://presssuccess.com/AutoPilot with a 30-day no-cost trial period. Then info can be sent upon request immediately to prospective clients. Treat information requests like proposals & include past work you’ve done in field, samples, references, additional resources, your credentials, etc.

So sharpen your pencil or grab your keyboard and tune up your classified campaigns. Testing and improving your ads can definitely increase sales.

By Diana Barnum, CEO of http://ohiohelp.net . For more help with marketing, public relations and writing, email diana@ohiohelp.net or call: (614)529-9459. Help yourself to no-cost ebooks and other goodies at: http://movingaheadcommunications.com/freebies.html

When working out when you will take action on each idea, be realistic with timeframes.

I find that majority of people do not follow through because they underestimate amount of time it takes to get things done and end up being overwhelmed.

They then put all their intentions into "too hard, can't be bothered, I'm too busy" category and move on to another seminar for further motivation and newfound knowledge.

Unfortunately, cycle continues. They become educated derelicts.

Attending event is easy part. Taking action is much harder.

Plan for Time Out Always allow time afterward to assimilate ideas and plan in your diary actions you will take.

It's small steps that you take consistently which will make difference.

Remember "inch by inch, it's a cinch, yard by yard is too hard" or as Neil Armstrong astronaut said, "one small step for man, one great leap for mankind".

It's one percent improvements which will make a huge difference overall in your life.

Take action on what you learn because "to know and not to do, is not to know".