Next, their eyes travel toward right, then move down page diagonally to lower left hand corner. Good document design will help readers' eyes travel page easily and naturally. Finally, they read last line of page and end in lower right corner, and z- pattern is complete. From there, your design should direct reader to flip to next page, if there is one, for most visually attractive impact.

3. Use graphics to enhance message, not detract from it.

Regarding above z-pattern, don't place your graphic elements in upper right or lower left corners of page. Use them to direct readers into your document instead. You don't want your readers to look at your photos or graphs without reading words! Too many graphics and poorly placed graphics will both scatter your readers' attention, taking it away from text. You'll simply lose them if your graphics detract from your document. When it's so easy to place them properly, why risk it?

4. Create visual partitions with typography.

Combined with white space, graphics and z-pattern, your choice of font can also help readers scan your document and focus their attention. White space begins to create distinction; you can create even more distinction by adjusting size and weight of your font. Remember to use bold and italics sparingly, preferably only in headings and not in your text. You can also vary actual font or text style you choose for headings. But stick to one serif font (like Times or Courier) and one sans serif font (like Arial or Helvetica). Mixing too many font faces and styles looks garish and amateur.

Today, those who write documents must also design them. Just because you're not a designer doesn't mean you have an excuse for poorly designed documents. So follow above advice and create eye-catching designs that make it easier for your reader to understand your message.

To sum up, let us say that, concerning info products, any rights you acquire allow you to distribute, but customization of product is allowed only under reprint & redistribution or master resell license agreement, if other is not mentioned. That is why, they are sometimes called customization rights instead of reprint & redistribution.

You can also order at wholesale prices before retailing, but if your intentions to establish long-term partnership are serious, acquiring license is more advisable as you will be able to save substantial amount of resources (usually financial), brand product (if poses reprint or master resell rights) and generate new income streams by offering license certificates to your clients.

How to do it

The product/service you choose to license should meet following criteria:

* Satisfy high market demand; * Be innovative (strong USP); * Have an acceptable benefits/price ratio; * Reflect your business "likes"; * Reflect your long-term business strategy and marketing potential.

You should take your hand on pulse of economy development in order to proper track trends. It doesn't matter what economy sector or market demand these trends belong to, what does matter is how you track and analyze these trends in a sphere or scope of activity you work in.

If you are like me, an info business operator, main priority to you in searching for license deals is to anticipate possible high future demands. That is also true when you are developing your own product/service. If you find a product that perfectly suits your current business and meets criteria mentioned above, then chose what license to acquire and go for it, or contact owner and offer him to acquire a license or have a discussion about considering new terms of license agreement, no problem should arise in that case.

3. PACKAGE.

Other front you can strike from is to bundle products/services into another unique offer. Don't think that it's too easy. This way demands much more financial investments and even more time on market research. Your "package" of products or services is nothing more then a number of third party's products/services, which were licensed by you, accompanied or not with your own offer(s) into some new product that is implied to offer complete solution.

How to do it

Here is a brief example that shows, which direction you should move.

Let assume that you are running a web-site selling dietary supplement capsules and quite often you get emails from thankful customers asking you to solve their other health problems or provide them with a recipe of healthy diets to lose weight etc.

What you can do is partner with fellow marketer, who is successfully offering brochures and other materials on best diets to lose weight as well as with another e-business owner who promotes ebooks on how to solve minor health problems indoors. You can even acquire a license to resell some light sport trainers, just reassure via independent research that these offers are reliable and beneficial for your customers and not frustrate and ruin your positive image.

So by setting up these deals, you are not only answering question - what health food should be, but also starting to provide a complete package of products and services on how to keep everyone's body in good shape. That's it.

CONCLUSION

The way you choose is yours and yours only. Make yourself feel comfortable with it, let your business and your future plans be comfortable with it. And never forget about market - as a place where you develop your business. You should follow market, anticipate it and satisfy it in best possible way.

This is only attitude that may almost guarantee your success, unless you are still looking for new "revolutionary" matrix schemes, super "breakthrough" offers of next 22 century, or these fake last-chance programs like "jump-in-today-get-rich-automatically-tomorrow" or "all-job-is-done-for-you-just-pay-now" :0) You may continue that list.