The following are ideas on how you can get your site visitors to return:

·Live content feeds of news and information ·Online surveys that change regularly - This can also provide valuable marketing information! ·Provide relevant information that changes regularly ·Opt-in e-mail - Ask permission to e-mail visitors updates, newsletters, etc. ·Rent opt-in e-mail lists - send broadcast e-mails touting your site to individuals who have opted in to your area of interest ·Online contests - if you have a brick and mortar presence, tie contest in with your store to drive traffic both places, make it fun! ·Make it easy for them to bookmark your site

By developing an ongoing program of driving and maintaining traffic on your site, you can be assured of a continual stream of traffic. By regularly following up with individuals who have opted into your e-mail program, you can be assured that your company will remain at forefront of potential customers minds when it comes time to purchase.

After purchase, this also presents an opportunity to maintain contact with your customers to further strengthen and cement relationship with goal of making them a customer for life. By proactively anticipating their needs based on prior buying patterns, you can provide an indispensable service to your customers. As we all know, it is much less expensive to keep an established customer than to develop a new one.

While this article focuses on Internet strategies, traditional marketing channels should not be ignored. It is important to include your URL on all published materials, advertisements, and broadcasts. It is also important that your web site and traditional advertising channels be co-branded with a similar look and feel so that visitors can expect same appearance across all channels.

The Internet presents tremendous opportunity to develop prospects and customers. It also allows you to further strengthen your bond with customers so that you can develop a relationship with them that they are unwilling to walk away from.

Actually, people don't come to your site with intention to buy your product or service. They come for information, they come to learn. That is reason why you must run ezine to provide useful information for your visitors. The better information they get, more satisfied they will be. You are on right way to build a great relationship with your visitors and ezine subscribers, based on trust and confidence.

Now you can do business with them because they know you and believe you. They will buy your product or service, join your network or opportunity and bring new subscribers to you ezine. You will realize that your ezine subscribers list is more important for you then your web site. Your web site is just one of tools to attract visitors to subscribe to your ezine. This is most powerful way to build your own sales organization.

Writing articles is even more powerful way to bring traffic to your site or to get subscribers for your ezine. There are thousands of ezines and newsletters on internet. They all publish articles. Editors are looking for good articles to provide fresh information for their subscribers.

Here is your chance to write an article which could be published in many ezines and newsletters. At end of every article is byline - few lines where author introduces himself and invitation for visiting his site or for subscribing to his ezine. Imagine how many visitors or subscribers you can get if some ezines publish your article. Unfortunately many people are afraid to write articles because they think you must have a special gift for writing articles. But that is not truth.

You don't pretend to become best selling writer in world, but write a few words about your hobby, business or passion. You can learn that studying from many free reports, articles and courses. Practicing you will be able to write a solid and readable article acceptable for most people on internet. So start writing your article now.

Here are some links where you can submit your article for free publishing in other ezines or to find articles for your ezine.

http://EzineArticles.com/ http://www.makingprofit.com/mp/articles/submit.shtml http://www.marketing-seek.com/articles/submit.shtml http://www.opportunityupdate.com/articles/submit.shtml http://www.mega-success.com/articles/submit.shtml http://www.ideamarketers.com/ http://www.mailbiz.com http://www.netterweb.com/articles/articlesubmit.htm http://groups.yahoo.com/group/article_announce http://groups.yahoo.com/group/Free-Content mailto:PublishInYours-subscribe@yahoogroups.com mailto:subportal-subscribe@yahoogroups.com mailto:ArticlePublish-subscribe@yahoogroups.com