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This just adds to bottom line of theater, more advertising means more profits, this is what will drive mergers in this industry. Cinema advertising is growing up and companies that control industry will reap rewards that will follow.
They will no longer have to seek outside assistance to attract advertisers to their advertising platform, Regal and AMC have implemented this practice already and they havenít looked back. So now with AMC merging with Loews Entertainment and Regal Entertainment taking over National Cinema Network, it just remains to be seen as to which one of these companies will be sinking their teeth into Cinemark theater chain.
This can happen sooner than later as we enter into summer months with big holiday season to follow.
Lou Victor New Age Media Concepts 888-463-9237 www.namct.com
Louis Victor is the Executive Vice President for the Firm New Age Media Concepts.