Frequency of keyword placement on a website is important. Use a keyword too many times and search engines will think you are spamming it. If you use a keyword more than 5 times in keyword meta tags, search engines consider it spam. But, it must appear at least four times on a page to be picked up as an important keyword by search engines. Placing keywords as name of a link and as headlines placed between headline codes, H1 and /H1 is important. If this takes up too much space because font is too large reduce size inside H1 and /H1 tags by using font tags.

Mark Horrell's Keyword Density Analyzer very helpful. It will tell you which words, and frequency of each word, that search engine robots will see when it visits your website. With this information, you are abe to determine it you have optimized you site appropriately. See for more marketing tips.

Geraldine Jensen is the owner of several ecommerce websites. She is the publisher and editor of http;//www.familiesonlinemagazine.com, which was chosen as Hotsite by USA Today in October 2004 due to it diverse opinions and good content. She was Webmaster for a nonprofit organization for 10 years. Her newest project is Today's Family Forum.

• Shared Hosting - This is recommended starting point for most websites. With a shared hosting plan, your site shares a server with a number of other sites. By far cheapest way to get a site started, shared hosting is ideal for low-volume, low-bandwidth sites. Pricing for these types of plans can be anywhere from about $5 to $30 per month. You have zero involvement in maintaining server or it’s software. All you have to worry about is your website. The negatives about Shared Hosting are that you are limited in bandwidth, and you are potentially affected by other web sites on server. If one of other sites on server suddenly received a lot of traffic, your site’s performance will be affected. It should be noted, however, that this is rarely a problem for most hosts.
• Dedicated Web Server – Once your site starts getting a significant volume of traffic (i.e. more than 3,000 unique visitors per day), you may want to think about moving up to a Dedicated Web Server. This is where your site is only site on server. The benefits of this sort of server are that you can generally specify what software is loaded onto machine, you have access to 100% of it’s capacity and bandwidth, and you are not affected by other sites on server. On negative side, you will pay much more for this sort of service. Depending on capabilities of machine and software that is loaded on it, you can easily spend well over $100 per month.
• Rack Space – Leasing rack space provides web site owners with maximum level of flexibility and security by allowing site owners to purchase whatever hardware and software is appropriate. On other hand, you are responsible for purchasing, installing and maintaining your own server. If your server goes down in middle of night, hosting staff will generally reboot machine for you (for a fee), but you will be responsible for making sure everything is working correctly. Web servers can easily cost $10,000 for hardware and software, plus you will have additional fees from your hosting company for bandwidth and other services. This sort of option makes most sense for companies getting thousands of hits per day, or for those that require highly specialized server-side applications that must be custom configured.
• On-Site Hosting – By far most expensive option, on-site hosting requires that you are very familiar with maintaining web servers and are available to fix problems 24 hours per day and 365 days per year. With this option, you are your own hosting company, and you pay not only for server(s), software, and technical support, but also for T1 lines, DNS services and other complex issues that are generally out of reach for small start-up businesses. The most compelling reason to host your own website is for security reasons. Sites such as transaction processing companies, online banks, or other online services that need to be able to audit their security measures for one reason or another generally choose this option.

Some web-hosting companies will handle mapping your domain name to their servers, while others will instruct you on how to do it yourself.

In conclusion, you can get a website up and running for as little as $60 per year. The more bandwidth (website traffic) you require, more you are going to pay. You will also pay more for higher levels of service, support, and software. You should make sure your web host supports your development software and any server technologies you are using. In addition, highly specialized sites, sites with large amounts of traffic, and those required to maintain certain security standards may warrant dedicated servers that cost more than shared hosting plans.