Choosing an Effective Title

Written by Tim North

Continued from page 1



Titles may contain several key words or key phrases (see guideline three), but one of these words or phrases will usually be more significant thanrepparttar others. Let's call theserepparttar 129344 topic words.

Puttingrepparttar 129345 topic words nearrepparttar 129346 start ofrepparttar 129347 title makes it easier forrepparttar 129348 reader to decide what your document is about and if it should be read.

Considerrepparttar 129349 following titles in whichrepparttar 129350 topic words are shown in capitals. In all casesrepparttar 129351 topic words comes nearrepparttar 129352 start ofrepparttar 129353 title.

CHAOS as a Source Of Complexity and Diversity in Evolution

The USC BRAIN PROJECT: Confronting Models With Data

VLSI NEURAL NETWORKS: Design Challenges and Opportunities

Low-level VISION IN INSECTS and Applications to Robot Navigation



Articles are usually indexed by key words. Frequently, particularly with web-based search engines, these key words are taken fromrepparttar 129354 document's title. It follows that people will be more likely to find your work if its title containsrepparttar 129355 significant key words.

Compare these two titles:

An Interim Report fromrepparttar 129356 Myers Project

The Myers Project Interim Report intorepparttar 129357 Effects of Sleep Deprivation on Memory Retention

Not only doesrepparttar 129358 second title bringrepparttar 129359 topic phrase ('the Myers Project') torepparttar 129360 start ofrepparttar 129361 title, but it also includes additional key words: sleep deprivation and memory retention. Readers searching using these terms will have an increased chance of findingrepparttar 129362 document.

Note that this guideline is somewhat at odds with guideline one: userepparttar 129363 fewest number of words. Clearly a balance needs to be found between titles that are brief and titles that contain a suitable number of key words.

With these guidelines in mind, you should have no trouble choosing an effective title for your next publication.

Adapted from WRITING SCIENTIFIC PAPERS by Tim North. This easy-to-read e-book is just US$9.95 and comes with a 30-day, money-back guarantee.

7 Reasons You Should be Writing Articles

Written by David McKenzie

Continued from page 1

5. You could get yourself featured in a LARGE subscriber ezine. I have had a 500,000 subscriber ezine feature a couple of my articles and it increased my traffic by over 65% inrepparttar few days afterrepparttar 129341 articles were published.

6. As most ezine publishers do not write their own articles they are always looking for other peoples' articles. If you write articles you can get yourself featured in dozens of ezines.

7. You could get published in a book. Just last week a popular book featured one of my articles. Now that isrepparttar 129342 ultimate in free publicity!

Writing articles really works. I have written dozens of articles and it is my most successful marketing technique. It costs nothing and can increase your traffic and sales tremendously.

David McKenzie is offering a Free Email Course "5 Secrets to Making Money Writing Free Articles" ==> Click now for your FREE course!

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