The final choice to go for grabthatcab.com is far more likely to linger in memory especially when a well controlled analogue campaign (i.e. not digital – off line publicity) of posters, cards and flyers is used to follow up site’s launch. A word of caution though – remember Horlicks effect.

Our English readers will wonder what a hot, milky malted drink has to do with internet – those not acquainted with this product will probably be goggling (not Googling) at double meaning in this essentially innocent name. Back in 1930’s, people apparently did not think that way. Today they do.

An excellent example of this effect - I have changed names to protect guilty - is website for Plain Homes – logically if unimaginatively entitled “Plain Homes UK” but reading as “Plain Home Suk” probably because we pay attention to how words start and finish, but very little to middle characters.

Regardless as to quality of their product – is it wise to put this o­n website?

Oh dear….

RSS feeds bypass nasty spam filters

Every day it seems that email spam is growing. It has gotten so bad that usefulness of email as a communication medium has been greatly compromised. Because of this volume of spam, as much as 85% of your email messages may not get through to your customers. Using RSS feeds, you can achieve 100% delivery effectively bypassing traditional spam filters.

RSS gives your customers exactly what they want

RSS feeds can be created on very specific topics. Like a laser beam, they can be aimed to give information on very specific niches. Narrowing focus of a feed will generally increase usefulness of feed to customer. It also increases customers interest and trust in what feed offers to them. All of this will result in more sales.

Want to us RSS feeds to increase your sales? Give your customers information that they want and crave and your bottom line will thank them.