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The final choice to go for grabthatcab.com is far more likely to linger in memory especially when a well controlled analogue campaign (i.e. not digital – off line publicity) of posters, cards and flyers is used to follow up site’s launch. A word of caution though – remember Horlicks effect.
Our English readers will wonder what a hot, milky malted drink has to do with internet – those not acquainted with this product will probably be goggling (not Googling) at double meaning in this essentially innocent name. Back in 1930’s, people apparently did not think that way. Today they do.
An excellent example of this effect - I have changed names to protect guilty - is website for Plain Homes – logically if unimaginatively entitled “Plain Homes UK” but reading as “Plain Home Suk” probably because we pay attention to how words start and finish, but very little to middle characters.
Regardless as to quality of their product – is it wise to put this on website?
Englesos is a Web and Graphic Designer working out of the Famagusta area of Cyprus. See more of his work on http://www.englesos.net or else at http://www.lookerscy.com.