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Use a press release to announce:
• Formation of a new partnership or division • Corporate citizenship or community involvement • Launch of a new product, service or capability • Company anniversary or milestone • Recent awards, certifications, publications or patents • Sponsorships, grants or educational opportunities
Successful marketers cultivate symbiotic relationships with
press. News editors and publishers need content; your business needs exposure. Relevant, well-written press releases are a way to establish yourself as a resource in your industry and to confirm your company as one to watch.
Quality interactions with
media generally lead to more quality interactions with
media, which leads to quality interactions with potential customers. Learn to harness
power of
press release and you too can enjoy
benefits of permanent press.
Copyright ©2005 by Dennis and Sally Bacchetta. All rights reserved.

Dennis Bacchetta is a Marketing Professional who writes on a variety of topics, including emerging technologies.
Sally Bacchetta is an award-winning sales trainer and freelance writer. She has published articles on a variety of topics, including selling skills, motivation, and pharmaceutical sales.
Visit her website at www.sallybacchetta.com.