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This technique can be especially successful when you have an item that a buyer isn't consciously looking for, but would be interested in buying. Let's say you've acquired a nice illustrated catalog of William Hoosier kitchen cabinets form 1917. The obvious place to list it is in Books>Catalogs where it will attract quite a bit of attention. But, by also listing it in Antiques>Furniture>Cabinets>Armoires, Cupboards>Post 1900 you are able to put it in front of many bidders who would have an interest in it, but wouldn't be actively looking for it.
This can be a very effective technique because it greatly increases chances that your catalog will be found by more potential buyers. However, your catalog still won't be protected, and there are some items that don't have cross-category appeal.
Using a low opening bid with option of a price revision
This technique keeps your listing fees low and also offers some price protection for your item. Here's how it works.
Start your auction at a low opening bid and be sure to monitor it daily. If it starts getting bids from several buyers you don't need to do anything. However, if several days go by and it just sits there without a bid, you simply revise opening bid to an amount more in line with what you need for item.
This effectively returns you to first tactic we discussed, but you will have avoided giving item away; while at same time given it a chance to attract attention.
Robbin K. Tungett is online marketing and eBay veteran of 8 years. She is most widely known for her eBay expertise and her website http://www.AuctionRiches.com. Please visit her blog at http://www.AuctionHerald.com.