Continued from page 1
To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value.
Make your offer different & valuable by adding some good products as bonuses. Donít give away outdated junk as a bonus it will damage credibility of your main product. Your bonuses should be as good as they can sell on their own. Remember sometimes people buy main product just because of bonuses.
If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to loose all burden is on you to deliver what you promised.
8. Demand Immediate Action
Include a deadline to create a sense of urgency in mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they donít act now.
9. What to do next?
Donít make your customer guess what you want them to do next. Tell them clearly that ď Click hereĒ to order or get immediate access. Make this process as simple & understanding as you can.
P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down to end of your page to find out how much it would cost.
A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.
Authors note: Julie Kerr provides marketing advice, business writing, and popular promotion packages. Owner of "The Best of Internet Marketing" which is the biggest and best collection of internet marketing ebooks with resell rights and ready to take order website on the internet today at http://www.adminder.com/c.cgi?woe5&art