109644 dinosaur 15899 dinosaur picture 8433 dinosaur costume 5548 dinosaur game 5419 barney dinosaur 5018 dinosaur fossil 4575 dinosaur toy

The number to left is number of times people searched for a particular keyword. The words to right of numbers are keyword phrases that were searched for.

One thing you will notice is that most people search using only one or two keywords, sometimes 3 or 4. So at this point in time, optimizing your site for keyword phrases longer than 3-4 words is a waste of time.

Special Note: Research suggests that people who use longer keyword phrases (3 or more words) are more likely to buy products. This is probably because they are more likely to be looking for a specific product.

Another important note is that Overture® tool does not distinguish between singular and plural keywords.

Using example above you can see that people searched for dinosaur over 100,000 times in September. The dinosaur business is fairly competitive for keywords “dinosaur” and “dinosaurs”. In retrospect, I would have done better to have optimized our site for keywords “dinosaurs for kids”, rather than “dinosaur time machine”. That way we could have become highly ranked for keywords “dinosaurs for kids” (which we are currently in Google®, Yahoo®, and MSN®). The word “dinosaurs” is contained in phrase “dinosaurs for kids”, which means we eventually would have been ranked higher for word “dinosaurs” as well.

* Google and Page Rank are registered trademarks of Google Inc. * Yahoo is a registered trademark of Yahoo Inc. * MSN® is a registered trademark of Microsoft Corporation. * Overture is a registered trademark of Overture Inc. --------------------------------------------------------------------------------

-------------------------------------------------------------------------------- Choosing Keywords excerpted from "The Truth about Website Promotion" Written by George Manty, owner of http://websitepromotionbook.com

This article can be reproduced in whole or in part, providing this byline is included along with a link to http://websitepromotionbook.com --------------------------------------------------------------------------------

Choosing Keywords excerpted from "The Truth about Website Promotion" Written by George Manty, owner of http://websitepromotionbook.com

One huge mistake I see all time is repeated keywords in keyword tag. Here is an example: shoes, brown shoes, blue shoes, and red shoes. There are two things wrong here, Do you know what it is? First, of all, use of word “and” is not needed. This is called a stop word. Search engines ignore these type of words. Some common stop words are and, the, because, this, that and there. The second thing wrong with keywords is word “shoes”. It is repeated four times. You do not need to repeat shoes. The corrected keywords should read; shoes, brown, blue, red. The search engine will know you are offering shoes and will match color with word shoe. Repeating “shoes” will just penalize your site.

One final tip on using keywords. Make sure you use your top keywords in TITLE of your site as well as in description tag. Do not load title with keywords. These are first places engines will scan. Your description tag is usual what is displayed on search engines when relevant keywords are typed in. So, be sure they are there. Do not just type in key word phrases. No one will know what your site is about. What is point of coming up in rank if no one understand description.

For more information on SEO visit http://mr-seo.blogspot.com Or, http://mrseonewz.blogspot.com/ for the latest on SEO news. For a free web site evaluation visit http://www.mr-seo.com Joe is also a merger-partner of Web Presence, a full-service web design firm exclusively serving small businesses nationwide. Visit his web site at: http://www.jnb-design.com