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I believe that this "cloned information tendency" that is spreading Net, like a virus on steroids, is due to a lack of creativity and imagination. The effort of tapping into ones own resources and deciphering ones own opinion of industry seems daunting to many people. I don't blame people for rather clinging on to already said like fleas on a dog's coat during summer months. Fear of unknown is a risk that very few people wish to take.
I receive a lot of newsletters and RSS feeds from many sources. Of over 17 hours of reading I do per week, half has been wasted on reading repetitive jumble. Ok, so maybe wording and style of jumble is different, but nuts and crux of what's being said still remains same. Being busy person that I am, I don't have time or inclination to read "old news".
So why am I going on like an anal granny in search of some estrogens? I suppose that I'm just a diehard fan of original content. I like to have a smile in my mind when I finish reading something, either because I've just read something really interesting, or because I can relate to what author is suggesting.
Just because I want to learn and stay informed on industry does not mean that I want to be bored either. Nothing gets my natural endorphins running more than entertaining content. The mixture is undeniably a recipe for readership. Readerships means link popularity, and that my dear friends is only antidote for serious back pain.
Gallianno Cosme a.k.a. Gino is the SEM Captain at Quirk, a One-2-One eMarketing company offering tailor-made, innovative and cost-effective eMarketing solutions. Go to http://www.quirk.co.za for more information.