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I believe that this "cloned information tendency" that is spreading
Net, like a virus on steroids, is due to a lack of creativity and imagination. The effort of tapping into ones own resources and deciphering ones own opinion of
industry seems daunting to many people. I don't blame people for rather clinging on to
already said like fleas on a dog's coat during
summer months. Fear of
unknown is a risk that very few people wish to take.
I receive a lot of newsletters and RSS feeds from many sources. Of
over 17 hours of reading I do per week, half has been wasted on reading repetitive jumble. Ok, so maybe
wording and style of
jumble is different, but
nuts and crux of what's being said still remains
same. Being
busy person that I am, I don't have time or
inclination to read "old news".
So why am I going on like an anal granny in search of some estrogens? I suppose that I'm just a diehard fan of original content. I like to have a smile in my mind when I finish reading something, either because I've just read something really interesting, or because I can relate to what
author is suggesting.
Just because I want to learn and stay informed on
industry does not mean that I want to be bored either. Nothing gets my natural endorphins running more than entertaining content. The mixture is undeniably a recipe for readership. Readerships means link popularity, and that my dear friends is
only antidote for serious back pain.

Gallianno Cosme a.k.a. Gino is the SEM Captain at Quirk, a One-2-One eMarketing company offering tailor-made, innovative and cost-effective eMarketing solutions. Go to http://www.quirk.co.za for more information.