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Think long term You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not best way to proceed. Once you build a certain level of online success, traffic will follow domain name. You donít want to mess with your brand and your online reputation with redirects and Ďwe have movedí notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you donít see yourself using same domain name three to four years from now, get a new name before you set up your website.
Trademark Searches Do a trademark search. If you build up your online business and domain name, you donít want to find a court order ordering you to give it up because it belongs to another company. Remember, traffic and therefore your sales will follow domain name to new company.
To do a quick trademark search go to United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.
Tag line Tag lines are work horses of marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create ultimate viral marketing campaign without very little effort.
Keep these six tips handy to brand your domain name and bring in more site traffic.
This article may be freely distributed as long as there's an active link to http://www.rapidlingo.com Syd Johnson Editor