Think long term You want a domain name that will last a very long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not best way to proceed. Once you build a certain level of online success, traffic will follow domain name. You don’t want to mess with your brand and your online reputation with redirects and ‘we have moved’ notices. Online customer will buy, but only if your site makes it convenient for them to do so. If you don’t see yourself using same domain name three to four years from now, get a new name before you set up your website.

Trademark Searches Do a trademark search. If you build up your online business and domain name, you don’t want to find a court order ordering you to give it up because it belongs to another company. Remember, traffic and therefore your sales will follow domain name to new company.

To do a quick trademark search go to United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider getting a trademark to protect your business.

Tag line Tag lines are work horses of marketing industry. An interesting, professional tag line can bring you more word of mouth advertising than you can ever buy from a search engine company. It will bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create ultimate viral marketing campaign without very little effort.

Keep these six tips handy to brand your domain name and bring in more site traffic.

Brainstorm your way to a great domain name Brainstorming is only way to get a good domain name. Whether you write, use a name generation software, a dictionary or try random words, it’s your creative approach that will give you quality results in less time.

Here are 4 easy domain name generation ideas: 1.Write about product(s) that you plan to sell 2.Write about topic or theme of your site 3.Write about type of customers you want to visit your site 4.Start with one word descriptions and then add secondary words until your get an effective word or phrase that you register as your domain name.

Check out your competitor’s websites. Are they using words that fall into a specific category like product names, rhyming words, or names of cities? These can all give you clues about what types of words and descriptions that make best domain names for your type of service. It can also give you some clues into what works best with customers and search engines. In this case, you don’t have to reinvent wheel, you just tweak it a bit to get better results.

You’ll also have words for your Search Engine Marketing Campaign The cool thing about this technique is that it will also help you to generate a list of words that you can use later on as part of your search engine optimization campaign. Whether you plan to do this on your own or through a Pay-Per-Click service, you will be ahead of game with a long list of keywords to choose from.