The final type of CMS is what I like to refer to as an integrated CMS. This type of Content Management Systems is built directly into site during development. In order to make changes web owner simply enters in a secure URL, logins and makes changes to site without having to know any HTML or FTP commands. Changes are instant and all user needs is a web browser and access to Internet. This has been a very successful model for our company because it allows us to build web sites that empower web owners. Web owners can make changes to their sites as often as they like without need for a high priced web developer. Of course cost of a site with an integrated CMS will be a little higher but overall cost of ownership of site will be dramatically reduced over time.

Regardless of model they choose, web site owners must acknowledge that their web site does come with a Content Management System installed. An educated web site owner will ensure that their site has a CMS that allows them to get most out their web site.

According to log file, visitor went to web site www.mamma.com and did a search. What was he searching for? If you can't read text beyond www.mamma.com, then try this trick:

Open your Internet browser and paste this line

www.mamma.com/Mamma?p1=1&timeout=4&query= photos+seniors&qtype=0&x=1&y=11

in location bar. Press "Enter". Ta-da! Now you should be able to see that user typed in "photos seniors" into search box, because it is in box right now. Right at top of web site.

My customer's web site is number 9 on first results page. It is a success! Now, it would not be a success if user typed in "jeep photos" and my customer's site would come up number 9. Because user is not looking for a photographer, which is what my customer is.

That is why you always want to know what is in your log files. If you go beyond 20 visitors a day, you should probably get a software that analyzes your log files and comes up with a report. But to get a feel for how your visitors get to your site - above technique is recommended. If this site was found by someone looking for photos of a jeep, I would think "there is something seriously wrong with site" and immediately improve keywords, title and META tags.