The final type of CMS is what I like to refer to as an integrated CMS. This type of Content Management Systems is built directly into site during development. In order to make changes web owner simply enters in a secure URL, logins and makes changes to site without having to know any HTML or FTP commands. Changes are instant and all user needs is a web browser and access to Internet. This has been a very successful model for our company because it allows us to build web sites that empower web owners. Web owners can make changes to their sites as often as they like without need for a high priced web developer. Of course cost of a site with an integrated CMS will be a little higher but overall cost of ownership of site will be dramatically reduced over time.

Regardless of model you choose web site owners must acknowledge that their web site does come with a Content Management System installed. An educated web site owner will ensure that their site has a CMS that allows them to get most out their web site.

Ladies and Gentlemen start your engines... next revolution in digital information delivery is about to begin!

OUT - Selling your information retail.

IN - Selling your information wholesale.

This one's not completely out door just yet. But again if you're a forward thinker who wants to stay two steps ahead of competition, you'll give this 'IN' some serious thought.

The formula is very simple, and you've probably heard it before. Instead of promoting your infoproduct directly to consumer, you sell reprint rights to a small number of people.

They pay you $1,000+ for privilege, plus they promote product for you. You get major money up front and your name is still being circulated in a positive manner.

I tried this one in 2000 and quickly found out that you can make just as much money - (if not more) - selling wholesale as you can in retail arena.

Granted, you could lose some profits in long run. But if you're in game to make a quick $50,000-$100,000, this technique has proven to be a winner for those authors who have guts to give it a go.

OUT - Self-publishers who look and act like they don't care about their Web presence.

IN - Self-publishers who look and act professional.

If I were a reader looking for a good e-book, there would be several sites that I would have no other choice but to pass. As a somewhat savvy onliner, I have standards.

I never buy from online shops that don't have their own domains. Perhaps I'm just a snobby curmudgeon, but there's something really amateurish about hosting a business Web site in a freebie online community.

I never buy e-books that have ugly covers. I tell my clients that if they can't afford to hire an e-book cover designer for $100-$200, then they shouldn't have a cover at all. In my opinion, an ugly cover makes book look 100 times worse than no cover!

On other hand, I do buy e-books that are described well on Web site, sometimes with a table of contents, or description of each chapter. I do buy e-books from Web sites that have clean designs, and secure credit card forms.

And if these things make a difference to me, one can only imagine how other potential readers feel when they compare a cruddy self-published authors site, to that of a big publishing house.

If you want your work to be taken seriously... if you want people to pull out their credit cards and give you a piece of pie, then show your prospects that you mean business.

Make sure your site design is clean, have a secure order form, shell out a couple of dollars to have a great looking cover. The investment you make in your business is almost always rewarded with greater sales.