Continued from page 1
Negatives: Warning, danger and cheapness
Purple - color of nobility Purple combines stability of blue and energy of red. Purple is associated with royalty. It symbolizes wisdom, dignity, independence, power, nobility, luxury and ambition. According to surveys, almost 75 percent of pre-adolescent children prefer purple. Purple is a very rare color in nature leading people to consider it to be artificial.
Negatives: Cruelty, arrogance, mourning, profanity, exaggeration and confusion
Beige and Gray - color of neutrality As neutrals, they can be used in combination with almost all colors and still work well visually. Lighter hues of each make for good readability and backgrounds, but you must use hints of bright color or else you website can lose any visual pop or visual interest. Gray works well in office environments and promotes productivity and stimulates creativity.
Negatives: Apathy, dull, drab, monotonous, somber and smoky
Brown - color of reliability Solid, reliable brown is color of earth and is abundant in nature. It implies simplicity, reliability, earthiness, comfort and durability. Be careful as brown can be perceived in much same way as beige: dull and drab. Men are more apt to say brown is one of their favorite colors. Maroons go well with this color and speak to professionalism, like rich dark leather.
Negatives: dirty, drab, sad, boring and unwanted
Black - color of sophistication Black speaks to power, sophistication, formality, elegance, wealth, mystery and style. Black can make color burst from web page, especiall if it is a bright color. It is a natural classic color and never goes out of style. Too much black can darken a mood and affect emotions very easily. When designing for a gallery of art or photography, a black or gray background can be used to make other colors stand out.
Negatives: Death, unknown, fear, dark, sad, threatening, wicked, morbid and dangerous
The color of success We take every part of our design process seriously and few things are as important as your choice of colors for your website. Colors have a larger impact on your viewers than any other part of design and can affect your site's success. Color is immediate, emotional and memorable. If you have a website, try this simple test. Look at it for a few moments and write down feelings and words that come to mind. If your colors aren't telling you same story as your content it may be time to look at changing your color scheme.
Shell Harris is the Art Director at Big Oak Website Design. He provides proven results for Website Design & promotion. More articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php
This article may be freely reprinted as long as all links and author information remain.