If you are designing a Web site for children, red is an excellent color choice, because it attracts eye and stimulates our metabolism. Red is cheerful and exuberant.

Blue is an excellent choice for a business site because it exudes professionalism, wealth and power.

If you are designing a Web site for a nature group, greens and browns are natural choices because they are colors that are commonly found in outdoors.

Another important consideration when choosing color schemes is cultural differences. For example, black is color most commonly associated with mourning in United States, but in Japan, white symbolizes sorrow. In Malaysia, green is associated with disease, and red symbolizes anger in Indonesia. As you can see by just these three examples, color is interpreted quite differently depending on country. You must be careful if you don't want to insult your visitors.

Choosing an appropriate color scheme for your Web site is extremely important. Your color scheme must be carefully considered because wrong choices could adversely affect your visitor's experience at your Web site. You only have one chance to make a good impression. Don't blow it!

For more information about choosing color schemes, visit following resources on Web:

The Color Schemer http://www.godigitalstudios.com/www/color

Clear Ink's Palette Man http://www.paletteman.com/

Project Cool Developer Zone http://www.projectcool.com/developer/reference/color-chart.html

VisiBone Web Design Color References http://www.visibone.com/color/

6. PURPLE: power, royalty, elegance, artificial

7. GRAY: conservatism, traditionalism, intelligence, serious, dull, uninteresting

8. BROWN: relaxing, confident, casual, reassuring, earthy

9. BLACK: Elegance, sophistication, formality, strength, illegality, depression, morbidity

10. WHITE: Cleanliness, purity, newness, virginity, peace, innocence, simplicity, sterility

The above associations are not universal. Depending on country, different colors can mean different things. If you are designing a Web site for an international audience, it is crucial that you pay particular attention to choosing your color schemes. Choosing wrong colors may prove detrimental to success of your Web site.

For more information about color, visit following Web sites:

The Color Schemer http://www.colorschemer.com/online/

ColorMix http://www.colormix.com/

Palette Man http://www.paletteman.com/

Pantone http://www.pantone.com/index.asp?pn=home