Blue – Suggests security, trust, reliability, coolness, faithfulness, belonging, and dignity. Blue is most popular color. It is second most popular color. In business it suggests fiscal responsibility and sanctuary.

Green - Suggests abundance, health, fertility, freedom, healing, nature, growth, jealously, and cool. In business it suggests status and wealth. It is easiest color on eye.

Brown – Suggests effectiveness, politeness, richness, and helpfulness. Brown is color of earth, and is abundant in nature.

Gray – Suggests earnestness, authority, and practicality. In business it suggests traditional and conservative.

Pink – Suggests softness, sweet, femininity, well-being, innocence, and nurture.

Purple – Suggests dignity, spirituality, royal, luxury, wealth, authority, mournfulness, and sophistication. In business it is upscale. Purple is favored by artistic.

Orange – Suggests playfulness, pleasure, cool, warmth, cheer, vibrant, strength, endurance, and ambition.

Yellow – Suggests sunshine, warmth, cheer, happiness, cowardice, and jealousy. In business it is appealing to intellectual types and is good for accents. Yellow enhances concentration, increases metabolism, and is most difficult color for eye to take in.

Gold – Suggests expensive, and prestige.

Silver – Suggests cold, scientific, and prestige.

Whenever you begin to choose your colors, think about your target market. What emotions do you want to evoke? Give some thought to current emotion of your prospect and to message you want to send. Then choose your colors.

The market for cell phone software, ringtones, podcasted audio and video, and myriad other files, photos and games is wide open and ready for smart marketers to pounce on for major profits in a relatively brand new industry.

To date, you can only buy and download one sales and marketing related ebook at Sprint.com, out of about ten selections for your Blackberry PDA Cell Phone. The other selections? The Bible and a bartender software.

The market is truly in its infancy. Moving now on this market will be a cash cow for smart marketers looking for fertile ground for increased profits. If you are not actively seeking out spots in podcasting and PDA software market, you are losing money as we speak.

When I bought my Blackberry, first thing I did was go to add-ons and third party applications to get cool stuff to put on it. The selection was miserable. After downloading an ebook on marketing, there was nothing left for me to purchase.

Many people will feel same way until they are given real choices in software and information they can purchase as add-ons to their new toys.

To discover a glaring void in market size of this one is unheard of in this day and age. For marketers who seize its potential and start actively supporting market with choices, sky is limit for increasing reach and profits.