Checking Your Message - Effective Web Copy

Written by Tom Neuman

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Here are 3 additional ideas to help with effective web copy: 1. Create an effective Unique Selling Proposition (USP): A USP isrepparttar statement (2-3 sentences at most) that explains why you are different than everyone else. This isrepparttar 131876 unique factor that sets you apart from your competition. Make thisrepparttar 131877 first thing your visitor sees. 2. Write about what you offer. Focus on benefits (not features) and de-emphasize your organization. The website visitor needs to understandrepparttar 131878 value in a relationship with you. 3. Use your copy to help steer your visitor down an intended path. This can be accomplished by placing your "Point of action" near benefits-related text, making it easier for your visitors to take action at that moment.

Tom Neuman is a Senior Partner with Medium Blue Internet Marketing ( For monthly tips on how to get the most out of your internet presence, sign up for the Medium Blue Internet Marketing newsletter at

Which Web Server?

Written by Richard Lowe

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Language and other support

IIS and Apache both support CGI, SSI and PERL (ActivePerl on IIS is excellent). IIS natively supports ASP and I'm sure you could find PHP if you looked (I have not). Apache tends towards PHP, although you can install something like Chilisoft ASP if you want.

CGI, SSI and PERL are performance hogs and security nightmares in both web platforms.


Both web platforms are rock solid stable. I have run apache servers which have stayed up for longer than a year without a reboot, and my IIS servers have run for years withrepparttar only rebooting required isrepparttar 131875 occasional service pack and security patch. Neither web platform (or OS for that matter) has even once crashed due to a bug.

Operating System Integration

IIS and Windows 2000 is a more "integrated" environment than Apache, since IIS is targeted specifically forrepparttar 131876 operating system. This hasrepparttar 131877 advantage thatrepparttar 131878 GUI and controls of IIS look and feelrepparttar 131879 same as every other tool on Windows.

Onrepparttar 131880 other hand, you can find Apache for just about any platform, including Lunix, Unix, BSD, and even such things as OpenVMS. If you need to be able to move between platforms, then Apache is a great choice.


SMTP on IIS is primitive but functional. This is because it is only provided to allow scripts and such to send email fromrepparttar 131881 server. If you need additional email support, you are expected to use Exchange or some other email system.

Apache does not support SMTP (sendmail), although a version is usually provided onrepparttar 131882 target system. The provided email solution is full featured - but you must be very sure to check repparttar 131883 configuration to be sure your system is not an open relay.

The IIS SMTP module is configured throughrepparttar 131884 standard Windows 2000 entry system, while Sendmail requires configuration file editing. IIS SMTP is absolutely trivial to maintain; Sendmail can be a challenge.


DNS on Windows 2000 is far, far superior to anything available on Unix or Linux. Bind (he DNS for Unix and similar systems) has traditionally suffered from a huge number of security vulnerabilities) and is very involved to maintain.

My own experience with DNS servers indicatesrepparttar 131885 best solution is a dedicated DNS application box. These are inexpensive (for a business), easy-to-configure and much more secure than either repparttar 131886 Windows 2000 version orrepparttar 131887 Unix version.

Search Engines

There is NO difference as far as search engines are concerned between Apache and IIS (or any other web server, for that matter).


I'm sure I could write for hours and hours about this subject (and perhaps I will in an article on my own web site). Basically, IIS and Apache dorepparttar 131888 same thing. They have a vastly different design philosophy, however, andrepparttar 131889 underlying operating systems have even wider differences.

My experience is that Linux and Unix people prefer apache, and windows people prefer IIS.

To me,repparttar 131890 choice of webserver really comes down to "what are you and your group comfortable with?" If your experience is with apache, linux or unix, then you probably want to stick with Apache. If your experience is with Windows, then you will probably be uncomfortable with Apache.

I've used both (and several others) and quite frankly, to me, it does not matter. Drop me on a server running apache or IIS, and I will feel at home.

Richard Lowe Jr. is the webmaster of Internet Tips And Secrets at - Visit our website any time to read over 1,000 complete FREE articles about how to improve your internet profits, enjoyment and knowledge.

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